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One of London’s longest-running independent creative agencies 23red, which works with charities and governments to drive behavior shifts in audiences, has been acquired by consultancy Capgemini. The financial terms were not disclosed.
The agency, which was founded in 2000 to focus on third-sector clients by chief executive Jane Asscher and executive creative director Sean Kinmont, will become part of Capgemini, which employs more than 350,000 people in over 50 countries.
It comes as the U.K. is set to enter an economic shift of public sector funding cuts due to a cost of living crisis that has seen inflation reach double figures.
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