Gary Vaynerchuk and Greg Hahn on Building Agencies for Tomorrow

The founders of VaynerMedia and Mischief discussed their growth at Cannes Lions

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As Adweek’s most recently named breakthrough creative and media agencies, Mischief and VaynerMedia, respectively, have quickly built reputations for disrupting an industry beset my existential questions about the value of agencies.

Both have a similar ethos but very different approaches. At Cannes Lions in June, Greg Hahn, chief creative officer and co-founder of Mischief, and Gary Vaynerchuk, CEO and co-founder of VaynerMedia, sat down with Adweek international editor David Griner to explore and unpack the different avenues in which they implement and view creative work.

“The

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