The brand forecast for affiliate and partner marketing in 2023
The traditional marketing funnel has more recently been seen as not always an accurate representation of the way many consumers shop, as awareness, interest, decision and action are generally representative of the pre-purchase phase of the customer journey. With this, brands and retailers must then identify how to connect with customers across each stage of the funnel, and that leads them to the affiliate and partner marketing space.
To accompany a recent state of the industry report, measuring the ways brands and agencies are assessing the role affiliate marketing plays in their strategies for 2023, Digiday surveyed over 100 brands and agencies and interviewed experts along the way. The video below highlights what they had to say. The affiliate and partner marketing environment may come with some challenges, but teams are investing in the space and working toward optimizing strategies to continue seeing success well into the future.
Watch this video to see:
- The best way to get value out of the different types of affiliate partnerships available
- The reasons advertisers have turned to affiliate marketing recently and how it’s helping them meet their goals
- How shifting to new attribution methods is helping advertisers to overcome common challenges
Sponsored By: Awin
More from Digiday
PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winners
This year’s Digiday Video and TV Awards winners found success with emotional stories and meaningful experiences that foster connections and drive brand affinity. This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced […]
How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs
VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create ‘common sense’ marketing solutions
Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative.