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After rising to historic peaks during the depths of the pandemic, some publishers’ affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation.
Conversations with media executives and proprietary data shared with Adweek by the affiliate marketing platform Skimlinks paint a complex picture of an industry that has seen an explosion of interest in the last three years, but one whose fortunes have risen and fallen in line with broader economic trends.
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