Video is Primary Driver of Digital Ad Growth in Europe, finds IAB AdEx Report
VideoWeek
JUNE 12, 2024
Not just social IAB broadly divides the market into display, search, and classifieds and directories. Video sits within the ‘display’ category, as does social media spending (some of which is video), as well as banner ads, native ads, integrated content, and audio advertising. Video expenditure was up 20.9
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