Marketers are gearing up for yet another busy back-to-school shopping season, and new data shows that there’s no one-size-fits-all strategy to get consumers to open their wallets.
According to an analysis by Rakuten, consumers are planning on prioritizing many different rewards incentives when doing their back-to-school shopping.
For example, we found that nearly a quarter (22%) of parents prefer buy-one-get-one offers when shopping for their children’s back-to-school needs; other incentives included coupons (19%), discounts (17%), site-wide sales and deals (16%), and free or reduced shipping costs (16%).
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