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Using LinkedIn Account-Based Marketing for Maximum Reach

Single Grain

Step 3: Use LinkedIns Advertising Tools Source: Social Media Examiner LinkedIn provides a suite of targeted advertising options ideal for ABM campaigns. Retargeting campaigns : Use LinkedIns Insight Tag to track website visitors and create custom audiences. Contact us to learn more about our process.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

Marketing in Transition: A Reassessment of Channel Prioritization Over the last decade, digital advertising offered the promise of precision, scale, and real-time feedback. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics.

Media 59
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How We Optimized Our Lower Funnel Performance With TV Ad Variations

MNTN

As an advertising software company with our own CTV ad platform, specifically a Performance TV ad platform, we’re always testing and exploring different ways to get more out of our own CTV advertising efforts. I should know — I’m the Director of Performance Marketing here at MNTN.

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Why Digital Marketing in a Recession is Crucial: And How to Do It

Single Grain

According to a comprehensive literature review of research about marketing during recessions, companies that increased advertising during economic downturns experienced higher sales, market share, and earnings both during and after the recession. Second, SEO aligns perfectly with recession-influenced consumer behavior.

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The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

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Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

Prospective customers trust peer recommendations significantly more than traditional advertising. Data-Driven Targeting and Performance Optimization As TikTok’s advertising platform matures, so do the opportunities for sophisticated performance marketing. This approach works because: UGC content is perceived as 2.4x

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Intent Data for ABM: Identify and Win Key Accounts

Single Grain

Prioritize High-Intent Accounts for Ad Campaigns Use intent signals to create highly targeted advertising audiences on platforms like LinkedIn, where you can upload account lists based on intent data. This ensures you concentrate your budget on accounts that are already showing interest.

ROI 52