Brid.tv

NOVEMBER 4, 2022

Video advertising has been gaining popularity at an incredible speed in the last decade or so. One of the most sophisticated pieces of ad technology we have seen appear recently is video header bidding. But what is header bidding exactly, and do you really need it in order to monetize content? Let’s find out!

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Header Bidding Ad Server Ad Exchange Video Ads 97

Monetize More

JULY 8, 2022

Imagine global app revenue crossing the trillion-dollar mark once the majority of app publishers harness more programmatic advertising techniques to scale their ad revenue? In-app bidding has been the secret sauce of the 10% of app publishers who are killing it in mobile advertising. What Is In-App Header Bidding?

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Header Bidding Fill rate Ad Server CPM 80

Brid.tv

OCTOBER 8, 2024

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. Table of Contents What Is an Ad Fill Rate and How Is It Calculated What Is a Low Fill Rate?

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. This is a critical point, as over 50% of apps monetize through advertising. 2) Feature a Variety of Ad Placements Not all ad placements are created equal.

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Automatad Inc.

JANUARY 23, 2023

The digital advertising industry is no exception to this trend, as advertisers and publishers want to reach their targeted audiences quickly and efficiently. Here comes automation to the rescue again in the form of programmatic advertising. What Is a Header Bidding Wrapper? What does this mean?

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Automatad Inc.

JANUARY 9, 2024

Share Tweet Share Header bidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Its adoption rate reflects the same. Likewise, video header bidding is a go-to solution for publishers who want to serve video ads. What Is Video Header Bidding?

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Monetize More

APRIL 13, 2023

Header bidding. It seems like every other week there’s a new header bidding solution on the market. Since the onset of real-time bidding, header bidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?

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Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. Let’s start with the header bidding definition.

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Ad Monsters

JULY 30, 2024

Explore how bid shading in political advertising affects publishers’ revenue, the associated risks, and strategic measures to mitigate these impacts during an election cycle with high political budgets. While a significant portion of that budget will go to linear TV, digital advertising remains a critical battleground.

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Header Bidding Impressions Ad Inventory Fill rate 111

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

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Brid.tv

NOVEMBER 8, 2022

Programmatic video advertising can seem like a scary new territory for beginners. However, it brings many benefits to both publishers and advertisers, and it is definitely worth the learning curve. Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads.

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Monetize More

DECEMBER 21, 2022

By Q4 or Quarter 4, advertisers will have increased budgets and gone into a buying frenzy. It’s best to put your best content in the “hottest” areas and place your advertisements near it. Advertisements displayed on your site are most likely customized for the holidays, so be sure to complement these with holiday-themed articles.

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Header Bidding Viewability Ad network Fill rate 97

Brid.tv

APRIL 3, 2023

Table of Contents [ hide ] What Is a Price Floor in Programmatic Advertising? Get the Best RPMs for Your Inventory With Brid.TV’s Dynamic Floor Optimizer What Is a Price Floor in Programmatic Advertising? CPM, only those advertisers who are willing to pay $2.00 If your ad fill rate is low, your price floor is likely too high.

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Header Bidding Fill rate CPM A/B Testing 98

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Brid.tv

AUGUST 23, 2022

Are you looking to monetize your OTT streaming service through advertisements? If so, you will need a reliable, robust OTT advertising platform on your side. But how do you choose an OTT advertising platform? hide ] What Is an OTT Advertising Platform? Magnite Did You Find the Right OTT Advertising Partner?

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Header Bidding Advertising Ad Exchange Video Ads 98

InMobi

MAY 10, 2021

Our latest partnership with Digital Turbine helps us further this mission by offering publishers access to premium advertising demand on InMobi Exchange through their existing FairBid stack at no additional cost. ” “Digital Turbine has been a key partner for InMobi since 2014.

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Header Bidding Demand Side Platform Fill rate Banner 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. This real estate needs an advertisement to be monetized. Header Bidding Support. Google AdMob 2. Marketplace 3.

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Mobile Ads Ad network Header Bidding CPM 75

Digital Turbine

DECEMBER 14, 2022

Publishers that use ad revenue as a means of monetization may wish to capitalize on longer gaming sessions with interactive ad formats and longer format unskippable ads that warrant a higher price from advertisers. Auction analytics are extremely important to advertisers. About Kevin Ford, Senior Marketing Manager at Mintegral.

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PubMatic

MARCH 27, 2023

Here are five ways publishers can appeal to brands and do just that: Optimize Mobile Inventory for Brands In a challenging economic environment, brands and advertisers are pushing for budgets to work harder, and for media to be more accountable. In other words, a display-only strategy for brands is not enough.

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Click Through Rate Banner Fill rate Viewability 137

Ad Monsters

DECEMBER 21, 2023

Everything You Need To Know About the iOS 17 Update and Its Lasting Impact on Advertising When Apple introduced its iOS 17 privacy updates, consumers awaited exciting new features, but publishers were concerned about the impact on their businesses. How Can Publishers Boost Their Ad Revenue with Header Bidding?

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Header Bidding Viewability Impressions CPM 66

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

APRIL 19, 2024

Data is the most valuable resource in every business, and digital advertising is no exception. This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Track auction performance in real time across your entire header bidding stack.

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Header Bidding Click Through Rate Fill rate Viewability 75

Brid.tv

FEBRUARY 26, 2023

These days, publishers are looking for ways to diversify their revenue streams, with many focusing on AVOD (advertising video on demand). Since they are available for both desktop and mobile, publishers gain excellent advertising flexibility. With well-optimized header bidding, publishers increase their fill rate as well.

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Header Bidding Banner Ad Inventory Fill rate 52

Monetize More

JANUARY 10, 2023

Ad Server Setup: An ad server setup score can be used to assess the overall performance of ad units, including metrics such as ad delivery, ad fill rate, and click-through rate (CTR). Assessing the latency of the header bidding process, to ensure that it is fast enough to capture real-time bid prices.

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MediaFuse

NOVEMBER 14, 2016

Impressions filled. Fill rate %. Response Time (header bidding only). Since it takes fill rate into account, this metric should be calculated manually using this formula: CPM = Revenue/(TOTAL IMPRESSIONS/1,000). Header bidding is a technology to avoid pass backs entirely.

Header Bidding 52

Header Bidding Ad Server Impressions CPM 52

InMobi

JULY 2, 2020

1) Working To Solve Identity And Measurement Challenges InMobi became the first mobile supply-side platform (SSP) to integrate with LiveRamp’s IdentityLink solution , which enables InMobi Exchange advertisers to run campaigns with accurate cross-channel targeting and measurement.

Header Bidding 52

Header Bidding A/B Testing Demand Side Platform Fill rate 52

Monetize More

NOVEMBER 10, 2022

On-page setup – If you see in your results that you have 3 matches of the slot ID/div ID within the page (1 on the header, 2 on the body) then that means the div id is set up properly. Step 3: Verify that the MonetizeMore Header Bidding placement IDs/parameters are correct. autozone) + Ad Exchange/AdSense.

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Impressions CPM Header Bidding Ad network 95

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Oko

JUNE 20, 2024

The modern online-advertising ecosystem is built around automated auctions. Unlike traditional auctions (or eBay), where human beings place escalating bids on what they want until a sale is made, the online ad-bid process happens in fractions of a second. To start off, what’s not in question is whether you need header bidding.

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Header Bidding Ad Exchange Pop-Up Fill rate 52

Brid.tv

NOVEMBER 25, 2022

In the past decade or so, digital content has become a valuable source of revenue for publishers, be it through subscriptions, advertisements, or individual purchases. An ad monetization platform is a software solution that allows publishers to monetize their content through advertisements. Extensive Video Header Bidding Support.

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Header Bidding Ad Server Video Ads Ad Exchange 52

InMobi

APRIL 12, 2019

How do you make sure a chosen platform will bring in the best advertisers and most optimal revenue? Before choosing an advertising solution, be sure to ask these 15 crucial questions. ” In the digital advertising space, there are significant differences between websites and apps - and even between mobile web and mobile apps.

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Header Bidding Advertising Ad Server Ad Exchange 52

InMobi

FEBRUARY 24, 2021

We expect that the proportion of users opting in to user tracking will be low, and consequently, advertisers have a much smaller pool of addressable users on Apple devices. Publishers should experiment with messaging, design, and even timing of the permission pop-up so that they can maximize opt-in rates.

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Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

SEPTEMBER 16, 2024

Additionally, video ads generate significantly higher engagement, with platforms like Facebook reporting 10-30% better interaction rates compared to static ads. This shift has pushed advertisers to allocate more budget toward video. Now, publishers who leverage video ads instead of just display advertising are at an advantage.

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Header Bidding Fill rate Video Ads Impressions 52

Brid.tv

FEBRUARY 29, 2024

Digital advertising is a goldmine for website publishers. Especially now, with the ever-growing ad spend from brands and advertisers, the demand for ad inventory is skyrocketing. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

APRIL 21, 2023

Fill rates need to be optimized. Header bidding needs to be implemented, tested, and optimized. You can open line items in Google Ad Manager and see which advertiser/bidder is serving the ad. Ads could be delivering a sub-par performance. New optimization techniques need to be tested out. The list goes on and on.

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Monetize More

JANUARY 10, 2023

Annual trends in advertiser spending are usually similar. Ad spending peaks from mid-October through just after Christmas when advertisers allocate a large portion of their yearly budgets to attract holiday shoppers. With high floor prices, drained out buyers would channel out the bids even before participating in an auction.

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Header Bidding Fill rate CPM Impressions 52

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

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