Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. This is particularly useful for B2B advertisers looking to reach specific companies or job roles. Job function.

Advertising 86

Advertising Media Conversion Audience 86

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

MNTN

JANUARY 10, 2025

As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. In this article, well identify the key differences between OTT and CTV advertising, breaking down how each can elevate your performance marketing strategy. What is Connected TV Advertising?

Advertising 52

Advertising Viewability Retargeting Audience 52

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. last year as more advertisers took advantage of retailers’ deep connection with shoppers. Advertisers benefit.

Retail 115

Retail Media Retargeting MarTech 115

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Here are 12 proven techniques to maximize ad spend and boost efficiency in your advertising. Key Takeaways ROAS (Return on Ad Spend) measures revenue generated for every dollar spent on advertising.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

MNTN

JUNE 12, 2025

In this guide, we’ll break down what CTV advertising is, how it works, and why it’s become a core part of the modern marketer’s toolkit. What Is CTV Advertising? CTV Advertising vs. OTT Advertising OTT advertising is the broad delivery of streaming TV content across any internet-connected device—phones, tablets, and desktops included.

Advertising 90

Advertising Audience Retargeting CPA 90

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

JULY 18, 2025

It covers everything from the moment a person becomes aware of your brand to the ways they interact with you after making their purchase, all so that you can align your marketing content and channels to drive conversions. Mapping out the customer journey also helps identify points of friction.

Advertising 52

Advertising Conversion Rate Retargeting Conversion 52

Martech

FEBRUARY 26, 2025

Conversions (e.g., Retargeting. Many advertisers fail to add a block list or select only a few brand-safe websites on which their ads should appear. Dig deeper: 6 B2B paid media platforms where you can advertise effectively 4. LinkedIn builds these high-value audiences using: Lead gen forms. Contact or company lists.

Education 117

Education Audience Retargeting Conversion 117

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

Martech

OCTOBER 31, 2024

“When we got to a certain level of scale,” he said, “we looked at conversion level by age. Highest conversion rate by decade: twenties. It has the best conversion rate (85%) and response rate (84%). ” It began, said Ross, with retargeting. Guess what we found? “Is it scalable?

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

APRIL 15, 2025

By understanding the complete pipeline structurefrom initial setup to performance trackingmarketers can create more effective, measurable ABM programs that deliver consistent results. This improvement stems from the seamless data flow and activities across the entire account journey.

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

Single Grain

APRIL 30, 2025

At Single Grain, we’ve helped numerous clients transform their conversion rates through strategic customer journey modeling. The results speak for themselves: increases of 341% or more in conversion rates, dramatic improvements in customer lifetime value, and significant reductions in acquisition costs.

Conversion 52

Conversion Conversion Rate Retail Healthcare 52

Digital Remedy

DECEMBER 11, 2024

And well, being that it’s almost 2025, effective advertising strategies for 2025 include: Highlighting how these devices integrate seamlessly into daily life. Using retargeting ads to re-engage users who have shown interest in fitness and wellness technology.

Marketing 98

Marketing Retargeting Education Conversion 98

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?

ROI 52

ROI CPA Marketing Conversion Rate 52

Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

MNTN

JULY 7, 2025

OTT advertising isn’t some distant trend; it’s the new baseline. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. What is OTT Advertising? Every OTT ad falls under the VOD umbrella, but not every on-demand stream carries OTT advertising.

Advertising 52

Advertising Impressions Audience CPA 52

Single Grain

APRIL 27, 2025

Decreasing conversion rates. Case Study: Net Conversion Challenge: A digital marketing firm was experiencing high ad frequency leading to creative fatigue, increased costs per result, lower click-through rates, and reduced engagement. Learn more about effective segmentation in our guide on Facebook advertising strategies.

A/B Testing 52

A/B Testing Click Through Rate Audience Impressions 52

YieldBird

JULY 1, 2025

Google had promised a revolution in Chrome, and the entire programmatic advertising ecosystem was bracing for a cookieless future. Strong pushback from advertisers and publishers , who warned that abruptly cutting off cookies would lead to massive drops in ad revenues and disrupt the open web.

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

AdvertiseMint

DECEMBER 19, 2024

By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. Keep these things in consideration when choosing the medium or channel youre advertising. Every audience segment has its own set of behaviors that advertisers and universities need to be aware of.

Education 77

Education Advertising Marketing Audience 77

MNTN

JANUARY 15, 2025

TV advertising has typically been thought of as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV ads , and how these costs are determined.

Audience 98

Audience Ad Space Advertising Retargeting 98

Single Grain

DECEMBER 23, 2024

Step 3: Use LinkedIns Advertising Tools Source: Social Media Examiner LinkedIn provides a suite of targeted advertising options ideal for ABM campaigns. Retargeting campaigns : Use LinkedIns Insight Tag to track website visitors and create custom audiences. Contact us to learn more about our process.

Marketing 52

Marketing A/B Testing Audience Retargeting 52

Single Grain

JUNE 17, 2025

While most advertisers struggle with bloated ad files that kill user experience, smart marketers are turning to dynamic SVG ads to slash load times while boosting engagement. A critical advantage in today’s mobile-first advertising landscape.”

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

PubMatic

JUNE 23, 2025

trillion by 2028, according to Forrester, there is an immense opportunity for advertisers to claim their share of this thriving ecosystem. Let’s explore key industry insights, along with actionable strategies for advertisers in the travel space. Advertising Throughout the Travel Journey It’s not enough to simply provide a service.

Retargeting 59

Retargeting Audience Advertising Conversion 59

InMobi

JUNE 24, 2025

these updates include overlapping conversion windows, configurable attribution windows and cooldowns, geo-level postback data, and improved testing capabilities. From tuning attribution settings to interpreting overlapping conversions, adapting to AAK's capabilities is key to unlocking its full potential. Rolling out with iOS 18.4,

Conversion 40

Conversion Retargeting Advertising Cookies 40

Martech

APRIL 3, 2025

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. Weve created false trade-offs, where brand investment is seen as a nice-to-have because it doesnt show up in the same dashboards as conversion campaigns. The result?

Brand Lift 89

Brand Lift Conversion Retargeting Finance 89

Single Grain

APRIL 13, 2025

to optimize LinkedIn advertising for our clients. Powerful advertising tools and targeted ABM strategies represent a fundamental reinvention of how B2B companies leverage LinkedIn for business growth. For example, ABM strategies increase pipeline conversions by 14%. Single Grain Marketing uses Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Single Grain

JULY 6, 2025

Digital out-of-home advertising captured 34% of total U.S. year-over-year increase, according to the Out of Home Advertising Association of America. Programmatic DOOH advertising is more data-driven, allowing advertisers to capture custom audiences. out-of-home ad spend in 2024, reflecting a 7.5%

ROI 52

ROI Impressions Audience Demand Side Platform 52

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

MNTN

JUNE 23, 2025

As an advertising software company with our own CTV ad platform, specifically a Performance TV ad platform, we’re always testing and exploring different ways to get more out of our own CTV advertising efforts. I should know — I’m the Director of Performance Marketing here at MNTN.

A/B Testing 52

A/B Testing Retargeting Audience Conversion Rate 52

Single Grain

APRIL 20, 2025

According to a comprehensive literature review of research about marketing during recessions, companies that increased advertising during economic downturns experienced higher sales, market share, and earnings both during and after the recession.

Marketing 52

Marketing SEO Conversion Rate CPC 52

InMobi

MARCH 11, 2025

As loyalty becomes essential, building and executing omnichannel strategies has become the key to building long-term retention and Agencies play a pivotal role as strategic partners for advertisers in orchestrating digital transformation that includes comprehensive loyalty strategies. Also helping identify right platform.

Agency 94

Agency Machine Learning Demand Side Platform ROI 94