illumin

SEPTEMBER 19, 2024

For every business, being strategic and fully understanding the ins and outs of programmatic advertising before making the transition is critical for long-term success. You could have a brilliant ad, but the campaign will never reach the intended audience without the right strategy and the right targeting.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Company size. Users in-market for jobs in specific industries.

Advertising 86

Advertising Media Conversion Audience 86

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

MNTN

JANUARY 10, 2025

As advertising evolves, marketers face growing confusion between OTT (Over-The-Top) and CTV (Connected TV) advertising. In this article, well identify the key differences between OTT and CTV advertising, breaking down how each can elevate your performance marketing strategy. What is Connected TV Advertising?

Advertising 52

Advertising Viewability Retargeting Audience 52

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Advertisers benefit.

Retail 115

Retail Media Retargeting MarTech 115

MNTN

JUNE 12, 2025

Connected TV (CTV) has transformed the biggest screen in the house into a performance channel, giving brands the power to reach high-intent audiences with digital-level precision and real-time results. In this guide, we’ll break down what CTV advertising is, how it works, and why it’s become a core part of the modern marketer’s toolkit.

Advertising 90

Advertising Audience Retargeting CPA 90

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. Dig deeper: How to balance ROAS, brand safety and suitability in social media advertising Issue 2: Youre targeting the wrong people Your ad is live, but the results dont make sense.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Ad Monsters

JANUARY 2, 2025

This all bodes well for retail media networks and advertising clients who want to reach them. 1: Amazon Advertising: King of Cross-Channel Marketing It’s no surprise that Amazon Advertising dominates the American retail media space, grabbing 75% of the marketer’s dollars. . #1: Instacart reported nearly $8.2

Retail 104

Retail Media Retargeting Brand Awareness 104

Single Grain

APRIL 27, 2025

If your conversion rates are low or youre simply spending too much on advertising, it may be time to review your ad spending. Here are 12 proven techniques to maximize ad spend and boost efficiency in your advertising. Key Takeaways ROAS (Return on Ad Spend) measures revenue generated for every dollar spent on advertising.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

MNTN

JANUARY 8, 2025

Connected TV is a big opportunity for television advertisers, and theres much to learn if you want to succeed. Weve assembled a quick primer on what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Retargeting. Im not a big fan of the LinkedIn Audience Network (LAN). Conversions (e.g.,

Education 117

Education Audience Retargeting Conversion 117

MNTN

JULY 18, 2025

As a marketer, it’s natural to want to find a surefire means of moving your target audience members from those who are “just browsing” to loyal brand advocates. Furthermore, mapping the stages of the customer journey helps you align your message with what your audience actually needs and allows you to perfect the timing of content delivery.

Advertising 52

Advertising Conversion Rate Retargeting Conversion 52

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” It began, said Ross, with retargeting.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

MNTN

FEBRUARY 12, 2025

B2B programmatic advertising is transforming how businesses reach decision-makers, using automation, data-driven targeting, and real-time optimization to improve efficiency. What Is B2B Programmatic Advertising? Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

illumin

APRIL 16, 2025

In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience. Its not any different for those in the higher education sector.

Education 77

Education Advertising Marketing Audience 77

MNTN

JANUARY 15, 2025

TV advertising has typically been thought of as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common challenges. This article will explore TV advertising costs , the difference between national and local TV ads , and how these costs are determined.

Audience 98

Audience Ad Space Advertising Retargeting 98

AdvertiseMint

DECEMBER 19, 2024

By focusing on strategic audience targeting and creating captivating ad content, businesses can optimize their advertising efforts for the holidays. This article will explore key strategies, such as utilizing audience segmentation, retargeting, and crafting engaging creatives, to help boost holiday sales through Meta ads.

Retargeting 52

Retargeting Click Through Rate Conversion Rate Shipping 52

Martech

MAY 27, 2025

There are two key reasons CTV is likely to be among 2025s fastest-growing advertising channels : Its big-screen storytelling capability. If youve built demand that youre not capturing in paid search, paid social or retargeting campaigns, prioritize demand capture before you carve out a budget for CTV. Direct traffic.

Retargeting 90

Retargeting CPA CPM Audience 90

Single Grain

APRIL 15, 2025

Key Highlights Well-structured LinkedIn ABM pipelines can improve conversion rates by up to 40% compared to disconnected campaigns 97% of marketers report that ABM delivers a higher return on investment than other marketing strategies End-to-end pipeline visibility enables accurate attribution of LinkedIn ABM’s impact on revenue Integrated technology (..)

Conversion Rate 52

Conversion Rate Conversion Retargeting Audience 52

Single Grain

JUNE 1, 2025

Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising. But the question is: do you know how to use AI for paid ads?

ROI 52

ROI CPA Marketing Conversion Rate 52

Digital Remedy

DECEMBER 11, 2024

And well, being that it’s almost 2025, effective advertising strategies for 2025 include: Highlighting how these devices integrate seamlessly into daily life. Using retargeting ads to re-engage users who have shown interest in fitness and wellness technology.

Marketing 98

Marketing Retargeting Education Conversion 98

Single Grain

APRIL 27, 2025

But with the right strategies, you can revitalize your campaigns and reconnect with your audience. Key Takeaways Ad fatigue occur when your audience becomes bored and annoyed of your ads, and your campaign no longer generates sales. This way, you can maintain audience interest and prevent the habituation that leads to disengagement.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

DECEMBER 23, 2024

With its professional audience, robust targeting capabilities, and powerful engagement tools, LinkedIn provides the ideal ecosystem to connect with decision-makers and influencers. Step 2: Develop Personalized Messaging and Content ABM relies on delivering highly relevant and personalized messages to your target audience.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

MNTN

JULY 7, 2025

OTT advertising isn’t some distant trend; it’s the new baseline. That means access to premium inventory, pinpoint audience targeting, and real-time performance insights that guide your next move before the credits roll. What is OTT Advertising? Benefits of OTT Advertising OTT advertising doesn’t just get your message on screen.

Advertising 52

Advertising Impressions Audience CPA 52

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Continue reading this article on digiday.com.

Cookies 59

Cookies Retargeting Audience Media 59

Single Grain

JULY 1, 2025

Connecting with your audience by understanding their wants and needs. But what about LinkedIn advertising? Transforming static advertising into dynamic, interactive experiences that feel more like helpful consultations than pushy sales pitches. What makes a LinkedIn strategy successful?

Conversion 52

Conversion Click Through Rate A/B Testing Retargeting 52

YieldBird

JULY 1, 2025

Google had promised a revolution in Chrome, and the entire programmatic advertising ecosystem was bracing for a cookieless future. Strong pushback from advertisers and publishers , who warned that abruptly cutting off cookies would lead to massive drops in ad revenues and disrupt the open web.

Cookies 52

Cookies Retargeting Ad Tech Ad Targeting 52

PubMatic

JUNE 23, 2025

trillion by 2028, according to Forrester, there is an immense opportunity for advertisers to claim their share of this thriving ecosystem. Let’s explore key industry insights, along with actionable strategies for advertisers in the travel space. Advertising Throughout the Travel Journey It’s not enough to simply provide a service.

Retargeting 59

Retargeting Audience Advertising Conversion 59

Single Grain

JULY 6, 2025

Digital out-of-home advertising captured 34% of total U.S. year-over-year increase, according to the Out of Home Advertising Association of America. lift in online research intent among targeted business audiences. lift in online research intent among targeted business audiences.

ROI 52

ROI Audience Impressions Demand Side Platform 52

VideoWeek

JANUARY 13, 2025

The new tool was developed and launched by MFE Advertising, the international media coordination hub for the sales houses of MFE’s companies. And since launching the self-serve product back in September, Colombo says the company has been overwhelmed with the number of leads it has received from SMEs eager to advertise on TV.

Geo targeting 59

Geo targeting Retargeting Audience Advertising 59

Single Grain

MAY 5, 2025

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

Account-Based Advertising 52

Account-Based Advertising ROI Advertising Conversion Rate 52

Single Grain

JUNE 17, 2025

While most advertisers struggle with bloated ad files that kill user experience, smart marketers are turning to dynamic SVG ads to slash load times while boosting engagement. A critical advantage in today’s mobile-first advertising landscape.”

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

MNTN

JUNE 23, 2025

As an advertising software company with our own CTV ad platform, specifically a Performance TV ad platform, we’re always testing and exploring different ways to get more out of our own CTV advertising efforts. Since these ads were more technical, we wanted to be selective with our audience.

A/B Testing 52

A/B Testing Retargeting Audience Conversion Rate 52

PubMatic

MAY 15, 2025

With massive reach, emotionally engaged users, and an evolving monetization model, mobile gaming is moving beyond its performance-only roots and becoming fertile ground for brand advertising. Theyre acting, and advertisers looking to drive meaningful outcomes should take note. And its happening at exactly the right moment.

Retargeting 64

Retargeting Banner Audience Impressions 64

Single Grain

MAY 12, 2025

TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. This powerful discovery engine means brands can reach new audiences without relying on existing follower counts or paid promotion. The era of prioritizing reach over relevance is firmly behind us.”

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52