A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Surveillance Advertising
By Nate Neal
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How Chinese Sellers Are Quietly Reshaping US Consumer Habits
American consumers are buying more and more online products directly from Chinese manufacturers. It’s an important change, though many online shoppers are unaware.
T-Commerce Vs. Shoppable TV
Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.
Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days.
As MMM Rides Again, Google Finds Its Place In The Conversation With Meridian
Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby!
The Rise Of Ecommerce Ad Metrics
As ecommerce adoption has grown, measurement has shifted away from proxies towards metrics that show business results – a move away from clicks and views towards sales and profitable growth.
How RMNs Use MFA And Cheap Inventory To Game Attribution Rules
Retail media is built on its attribution quality, but real purchases can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality inventory.
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Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report
US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.
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Yahoo Extends Its Identity Solutions To Connected TV
Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans.
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YouTube Introduces More Ad Targeting Options For Shorts
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories.
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Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days.
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OPINION: Data-Driven ThinkingHow The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities
Change is coming quickly in the digital advertising industry. With so much shifting, here’s what’s top of mind for Prebid members, based on feedback from a cross-section of the top companies in the industry.