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LinkedIn closed out November with a flurry of new advertising features and enhancements to pages on its platform.
The professional network’s new Group Identity option leverages its first-party data by grouping members based on shared professional traits such as company, industry or job title, letting business-to-business marketers measure, optimize and target without needing individual trackers across sites.
LinkedIn rolled out a free tool that lets marketers run campaign tests on a secure, virtual device, providing them with real-world insights while adhering to privacy restrictions.
Lead–Gen Forms on the professional network will now prefill with members’ business domain email addresses, rather than their personal emails associated with their LinkedIn accounts, letting marketers more seamlessly qualify and nurture leads while reaching them in the most relevant inbox.
LinkedIn’s
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