Accounts

Harman International Consolidates Global Advertising and Media Into Havas Group

The appointment will cover brands including Revel and JBL

Side by side images of the logos for Harman and Havas Group
Havas Group won a pitch involving other agency holding companies that began in July.Harman, Havas
Stephen_Lepitak-2022
By Stephen Lepitak

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Samsung-owned audio electronics company Harman International has consolidated its advertising across its house of brands with the appointment of Havas Group as its agency of record.

Harman, which was acquired by Samsung in 2017, designs and engineers products such as connected car systems, audio and visual products, enterprise automat​ion solutions and connected services for auto-manufacturers around the world.

The international technology business, which owns consumer brands such as JBL, Harman Kardon, Revel, AKG and Mark Levinson, has made Havas Group its agency of record across all of its brands and territories.

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Stephen_Lepitak-2022

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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