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Oracle Advertising will provide brands on Nextdoor with more controls and greater transparency with the aim of helping them maximize their presence on the platform under terms of a strategic collaboration revealed Monday.
The partnership is anchored by measurement and marketing analytics suite Oracle Moat and its attention, frequency, reach and verification services to help brands measure media performance across the breadth of their digital and TV advertising campaigns.
Nextdoor chief revenue officer Heidi Andersen said in a statement, “We know that advertisers are seeking more definitive ways to help ensure that environments uphold the highest standards.
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