Can Political Advertising Weather a Recession?

2022 midterm election ad spend is projected to exceed the 2020 presidential campaign spend by $700 million

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek.

Politicians, parties and causes see a near-continuous flow of dollars from the country’s wealthiest donors. Individuals like Mike Bloomberg, Tom Steyer and Peter Thiel along with corporations like Alphabet, Comcast and Chevron.

But,

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