Amazon's $30 Billion Advertising Business Debuts at Cannes

While most companies hit the beach, Amazon Ads took over the Port

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CANNES, France — For its debut at the Cannes Lions International Festival of Creativity Amazon Ads decided it was going to need a bigger boat.

While more than a dozen media platforms and agency holding companies, ranging from Meta to Spotify and from Dentsu and WPP, line the beach along Cannes’ famed Croisette, Amazon chose a half-acre spot abutting the Port of Cannes to show clients and customers what the $30 billion business can do for them.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in