The 'Death of the Undifferentiated SSP' Isn't Hitting All Ad Tech

Magnite and PubMatic used recent earnings calls to contrast the narrative of industry headwinds

Amid choppy economic waters for the advertising industry, supply-side platforms have been particularly challenged of late, with Yahoo shuttering its SSP and laying off more than 1,600 employees, SSP EMX filing for bankruptcy and layoffs at several firms.

Magnite and PubMatic, two of the largest independent SSPs and among the few that are publicly traded, used their fourth-quarter earnings calls to recast the turbulence among their competitors as an opportunity, not a threat.

“Some industry pundits have concluded that this might be the beginning of the end for the SSP industry,” said Magnite CEO Michael Barrett on the company’s Feb.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in