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Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech

Adweek

Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and.

Ad Tech 265
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Inside Kimberly-Clark’s Ad-Tech In-Housing Strategy

Adweek

As transparency and media quality continue to frustrate programmatic buyers, consumer packaged goods giant Kimberly-Clark is tackling these challenges directly by in-housing its ad-tech contracts.

Ad Tech 286
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Shiv Gupta Embraced Education to Become an Ad-Tech Entrepreneur

Adweek

Shiv Gupta is widely considered an early ad-tech guru, founding ad-tech education firm U of Digital to help tech workers be more savvy at their jobs. The platform reaches employees at 44 companies including Yahoo, Pinterest, Nielsen and FreeWheel to teach the nuts and bolts of programmatic advertising.

Education 265
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This Nonbinary VP Found Ad Tech More Inclusive Than Network TV

Adweek

The feedback was not encouraging, I'll be honest," said Maestre, now the vice president of global creative solutions at ad-tech firm Nexxen. When Gaby Maestre (they/them) decided to leave the TV industry, their colleagues weren't thrilled.

Ad Tech 305
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Ad-Tech Job Openings Crater in 2023

Adweek

After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources.

Ad Tech 256
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Momentum Grows Around Brands Owning Ad-Tech Contracts Amid Supply Chain Murkiness

Adweek

Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency.

Ad Tech 256
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Ad-Tech Firms Spy an Opportunity in YouTube Inventory Quality Scandal

Adweek

Now, some independent ad-tech firms, long in an uphill fight with Google for digital ad spend, are trying to use the findings to win new business and accelerate sales cycles, according to sources. YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading buyers.

Ad Tech 246