Adweek

MARCH 12, 2024

The men's lifestyle publication BroBible would let marketers buy attention-guaranteed ad space in the programmatic open exchange, if only it could. Open web programmatic makes up a majority of the publisher's ad revenue, and its readers are highly engaged, said founder Brandon Wenerd.

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Adweek

AUGUST 24, 2022

A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. Where there's a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. But instead of the request landing on a TV in a.

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Adweek

NOVEMBER 11, 2022

This week, several ad-tech firms reported their earnings, showing a brighter picture for the online economy compared with the losses social media and tech firms reported this quarter, according to financial analysts.

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illumin

FEBRUARY 29, 2024

Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising. In one respect, that is true – brands do not deal directly with creators but buy ad space instead. However, there is a relationship between the two.

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Playwire

MAY 1, 2023

Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners.

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AdPushup

FEBRUARY 17, 2023

Learn what is a demand side platform and how they help advertisers buy digital ad space across multiple platforms, target specific audiences, and optimize campaigns in real-time. Digital advertising is not just about an advertiser placing an ad creative [.]

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Digiday

JULY 26, 2023

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers.

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AdPushup

JANUARY 26, 2023

There are already a few known methods to sell and purchase ad space (inventory); more are being added [.] Learn about the key features, the difference between open and private auctions, preferred deals, and more. The advertising industry is complex.

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illumin

JANUARY 12, 2024

On Facebook specifically, programmatic ads are popular among programmatic advertisers. According to Media Radar , of the 17,400 companies that advertised on Facebook in April of 2021, only 543 purchased direct digital ad space; the remainder opted for a programmatic approach.

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MNTN

FEBRUARY 14, 2024

B2B programmatic advertising is a technology-driven method of buying and selling digital ad spaces automatically, targeting specific business audiences based on defined criteria such as industry, job function, or company size, to drive more precise and effective business-to-business marketing campaigns.

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Playwire

JUNE 27, 2022

If you are a publisher in the digital ad space, header bidding is likely not new to you, regardless of whether or not you've ventured into the header bidding world. There is a reason header bidding has become almost an industry standard.

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SODP

JULY 25, 2023

The platform opens the site’s ad space up to for bidding from relevant demand partners. As the process is in real time, it ensures that the ad space is sold to the highest bidder, thereby optimizing the revenue. Some popular SSPs that publishers can use include Google Ad Manager (GAM), AppNexus, Rubicon Project and OpenX.

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Digiday

DECEMBER 3, 2023

It’s a bargain bin for ad space at the cost of compromising principles. Less competition for ad inventory means lower prices, but at the cost of associating with a platform facing ethical challenges. Thanks to Elon Musk’s battle with major advertisers, less of them are advertising on the platform.

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Automatad Inc.

NOVEMBER 23, 2023

They are demand-side, who buy ad spaces on the online channels like websites and mobile app. They reach their target audience by displaying ads on the website or app with potential traffic and user data. AdTech providers: The providers who enable effective ad space buying and selling using technological elements.

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MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Digiday

SEPTEMBER 5, 2023

It seems that Google’s influence over the entirety of the media landscape has inverted the traditional power dynamics of business, namely how it appears to have gotten the upper hand on the ad industry’s traditional pacesetters: media agencies.

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Digiday

JUNE 7, 2023

Blockgraph, a corporate-backed ad-tech player in the data-driven TV ad space, has always focused on being privacy compliant. Its strategy has adapted as new laws and regulation have gone into place and the ad industry at-large mulls over what will replace Google’s third-party cookies.

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Smarty Ads

DECEMBER 8, 2022

Today, 75% of all advertising in the digital ad space is programmatic. Programmatic advertising has become a necessity for any brand that wants to grow. It can take many forms, be broadcasted on different platforms, and target different audiences. And 54% of consumers want to see.

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Playwire

APRIL 20, 2023

There are a number of excellent video ad monetization platforms across the ad tech industry, each of which provides unique benefits as well as limitations.

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Frequence

FEBRUARY 8, 2022

Programmatic buying has leveled the playing field and allowed small businesses to compete with big-name brands – all while removing the friction that was previously required to buy targeted digital video ad space.

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MNTN

MARCH 14, 2024

Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Its compact size makes it an ideal choice for websites with limited ad space.

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Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed.

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Ad Space Audience MarTech Advertising 123

Playwire

DECEMBER 6, 2022

A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2022 includes both major players in the industry and lesser-known, smaller partners. About the Series.

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Playwire

JULY 31, 2022

Unity ads monetization is all about selecting the best monetization SDK within the ad space. Playwire has built a dedicated Unity ads SDK. Our ad monetization SDK for Unity incorporates mediation partners, header bidders, and a consent management platform (CMP). Key Points.

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Martech

MARCH 13, 2023

Streaming service/ad space provider Roku had $487 million, or about a quarter of its cash and cash equivalents held at the bank. Online game/ad space provider Roblox said roughly 5% of its $3 billion of cash and securities balance as of Feb. Martech and related companies at risk. million at other banks.

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Playwire

AUGUST 14, 2022

Despite what you may hear people say across the ad space, ad servers and ad networks are not the same thing. Some ad networks come with hosted ad server capabilities, however. Key Points. They're distinct pieces of online advertising technology, and most publishers use both of them.

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Playwire

AUGUST 7, 2022

Video ad servers and display ad servers are often one and the same. However, the capabilities of dedicated video ad servers can be stronger. Publishers newly entering the ad space can save themselves time and headaches by adopting ad servers that can handle both ad formats. Key Points.

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Playwire

JULY 27, 2022

Ad monetization is the process of monetizing content with advertising. This monetization method has existed for centuries, but in the modern day, publishers have to embrace ad tech to stay competitive. Done right, monetization within the ad space can support a publisher's business growth over the long term.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Playwire

MAY 18, 2022

Ad revenue calculators are inaccurate at best and intentionally misleading at worst. The same often goes for revenue projections from monetization platforms throughout the ad space. Publishers control many variables that can increase or decrease ad revenue.

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AdPushup

AUGUST 4, 2022

Ad publishers in the ad tech industry spend billions of dollars everywhere, acquiring online ad spaces and placing advertisements. This leads to, just like everywhere else on the internet, a massive possibility of ad fraud.

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Martech Series

AUGUST 11, 2022

This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space. For digital media buyers and sellers, OAREX solves one of their biggest problems–the long wait time to receive digital ad payments.

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Playwire

JUNE 9, 2022

And there are always ways to increase your revenue within the ad space. But there are some benchmarks that tell you whether you're making enough for how much website traffic you have.

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Digiday

JUNE 19, 2023

The Trade Desk and RTL have unveiled a partnership enabling the programmatic buying of ad space on connected and linear broadcast devices beginning in Europe’s major markets on the opening day of the Cannes Lions Festival of Creativity.

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Digiday

JUNE 14, 2023

In a statement about the complaint, EU antitrust chief Margrethe Vestager said Google has a “very strong market position” in the online advertising sector as it collects users’ data, sells ad space and acts as an intermediary. Google is present at almost all levels of the so-called adtech supply chain,” Vestager said.

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