Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

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Monetize More

JUNE 15, 2023

However, if you’re not part of Google Ad Exchange, you don’t have access to this ad network’s massive demand pool. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. The result will be lower fill rates and many impressions wasted.

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Monetize More

FEBRUARY 24, 2023

Place ads in high-visibility areas and ensure they do not obstruct the user experience. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

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Automatad Inc.

NOVEMBER 8, 2023

High demand: You can connect with a vast network of demand partners through ad exchanges. This increased demand leads to higher CPMs, fill rate, and ad revenue. Targeted ads: Ad exchanges share the cookie data of your user with your consent to the DSPs. Ad Network Vs Ad Exchange: Which Is Better?

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Monetize More

FEBRUARY 21, 2023

AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. When website visitors click on or see AdSense ads on a publisher’s site, publishers get paid a portion of the ad cost paid by advertisers. What is Google Ad Exchange? What is AdSense?

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Martech Series

NOVEMBER 18, 2022

Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.

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Digital Turbine

DECEMBER 14, 2022

While Mintegral is a global mobile ad platform, it has an in-depth understanding of APAC’s local markets and is designed to help publishers overcome cross-regional challenges and connect audiences through programmatic auctions. If your app garners a lot of regional traffic, look to the best-performing networks to support your goals.

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Monetize More

NOVEMBER 10, 2022

Step 5: Check your Ad Exchange order and line items to make sure all the active ad units are targeted. Step 6: Check the CPM floors across all ad networks. Step 7: If the ad unit that gets the most unfilled impressions is a 1×1, which you built for non-100% fill ad networks (e.g.

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InMobi

AUGUST 15, 2018

In particular, what if you need multiple server side and client side ad network SDKs to meet your revenue targets, ensure each ad request is successfully completed and have consistently high ad fill rates? To address this increasingly common scenario, many app publishers turn to ad network mediation.

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SODP

JULY 25, 2023

A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs). Advertisers: Advertisers create and design their ads, specify their target audience and set their budgets.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites.

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Brid.tv

FEBRUARY 26, 2023

A similar practice that publishers should apply would be ad podding — playing multiple instream ads consecutively. Use Banner Ads in Video or Intelligent Banner Fallback Banner ads tend to have higher fill rates. Brid.TV’s Intelligent Banner Fallback is a countermeasure for when ad calls come up empty.

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Brid.tv

DECEMBER 21, 2022

Whatever the case is, if you want your mobile app to provide a stable, reliable revenue stream, you will need to leverage one of the top mobile ad networks. With the right ad monetization network, making money off of your app or content can be easy and stress-free. Choosing a network, however, is a whole different story.

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Flashtalking by Mediaocean

MARCH 31, 2022

“This standardization of ad formats will enable publishers to scale their inventory more easily across different distribution channels, such as programmatic marketplaces or ad networks, which will deliver better fill rates,” said Anthony Katsur, CEO, IAB Tech Lab.

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Brid.tv

FEBRUARY 9, 2023

For example, having too many ads can be frustrating for users. Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. How do I monetize my website with video ads? What is video monetization?

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Brid.tv

SEPTEMBER 30, 2022

On the other hand, skippable ads can be as long as necessary. If you’re planning to monetize your content through AVOD , make sure to get familiar with the rules on your chosen video ad network or platform. How Many Pre-Roll Ads Can You Queue Consecutively? Need a video monetization solution for your ad-powered business?

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Monetize More

JUNE 8, 2022

They are also referred to as session RPMs by many ad networks. RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Publishers can look into many metrics to dig deeper into ad performance and revenue spikes.

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Automatad Inc.

NOVEMBER 23, 2023

RTB is a dynamic process where each ad impression undergoes rapid-fire auctioning, with the highest bidder securing the opportunity based on factors such as ad size, location, format, and audience data. This strategic approach occurs before sending the request to their ad server. How Does SSPs Benefit Publishers?

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Monetize More

FEBRUARY 8, 2023

It allows you to offer your ad space to multiple ad networks, which then bid for the opportunity to place an ad in your content. Pubguru Header Bidding massively increases ad demand available for the publisher’s site. We can hook you up with 50+ ad networks that will give you access to many bidders worldwide.

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Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. So how do these platforms actually work? Google ADX.

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Automatad Inc.

DECEMBER 1, 2023

Focus on quality video ads: High-quality video is essential to captivate the audience as it helps increase CPM significantly. So, you must have a connection with the best ad networks. So, using different ad formats with rich media and interactive elements improves the viewing experience and attracts their attention.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks?

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Monetize More

MAY 15, 2023

Place Ads on the “Hot Spots” Assuming that you already have an account with ad networks and ad platforms such as Google Adsense, Google Admanager, and Google Ad Exchange, it is imperative that you know where to strategically place your ads. ’ (the right way ?)

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Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

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Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

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InMobi

JULY 24, 2019

In a header bidding environment, the header bidding platform will be able to run one auction and interrogate a number of ad networks or DSPs, demand partners, and return the winning bid to the mediation platform, which will then compare its own winning bid to the header bidding's bid, back to the client. So that's a really good thing.

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Brid.tv

DECEMBER 14, 2022

This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In short, when a user opens a publisher’s app, the app sends an ad request to the publisher’s network for a certain piece of ad inventory. Rich Selection of Video Ad Formats.

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Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads.

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Lemonads

NOVEMBER 3, 2020

This is because, as you might know, push Advertising delivers ads to users’ desktop or mobile devices by offering a non-intrusive, user-friendly, and highly engaging way - resembling usual push notifications - for advertisers to reconnect and expand their audiences. RUNative Ads Programmatic native & Push ad network!

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Monetize More

OCTOBER 27, 2022

Rewarded ads are another H5 games ads variant where users interact with the ad in exchange for in-game rewards like extra lives to continue playing the game. Compared to other rewarded ad networks, MonetizeMore’s Pubguru Header Bidding technology gets you the highest RPMs and video ad fill rates.

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Brid.tv

SEPTEMBER 12, 2022

Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. These are video ad networks that connect CTV publishers with advertisers looking to buy ad real estate. In return, ad networks take a portion of ad revenue.

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MediaFuse

NOVEMBER 14, 2016

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. Ad serving technology has not yet caught up to the growing demands of the marketplace. Impressions filled. Fill rate %. Response Time (header bidding only).

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InMobi

AUGUST 7, 2019

Are you dismissing ads correctly? Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Do you have project managers that will advocate for ads initiatives with your engineers? Are you firing events at the right place?

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Lemonads

SEPTEMBER 18, 2020

AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!

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Smart-Hub

NOVEMBER 6, 2023

The Impact of Programmatic Advertising In the dynamic realm of digital marketing, programmatic advertising has emerged as a transformative force, reshaping how businesses connect with their audiences.

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