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Expert Roundtable: The Trends That Will Shape Advertising in 2025

Basis

AR : I do think advertisers are still willing to test these applications of AI, and I think most brands are testing them in some form or fashion. Over the past 18-to-24-months, there's been such a proliferation of these networks that almost any entity that has first-party or CRM data is throwing itself into the RMN ring.

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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

TargetVideos exclusive Video Library gives publishers access to thousands of monetizable quality videos across various niches auto, sport, DIY, home & living, parenting, fashion, and so much more! Long-form videos (7-15 minutes) allow for multiple instream ad placements but require more viewer attention.

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Innovations in Search and Social Advertising

Basis

Gen Z users search social apps primarily for fashion, beauty, food, and craft-related trends, but turn to Google for bigger purchases, places to go, and professional services. So, the onus is on the marketer to stay alert for signs of high levels of bot traffic.

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Digital Marketing Leader, Kliken, Launches First-Of-Its-Kind Ad Network With Lifestyle Targeting

Martech Series

Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden ad networks, significantly expanding potential visibility by utilizing the the Open Web. Marketing Technology News: MarTech Interview With Lauren Vaccarello, CMO at Salesloft. Lifestyle Targeting is a game changer.”

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What Is an Ad Network?

Lemonads

From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.

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How to Design and Build an Ad Network?

Clearcode

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Lemonads

However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs). Pros Networks that focus on native ads work to keep the balance between the demand and supply sides.