Looking for Indian ad networks that serve quality ads? Here we have 7 ad networks based in India that can help you monetize your traffic efficiently.

AdSense may well be your mainstay, but if you’re not getting good returns from your account, it may be time to consider other options available to you—and there are many.

We present you with a list of top ad networks that you can use to monetize your website.

You’ll benefit from the fact that the ad inventory is tailor-made for the country and hence, will translate to better performance and higher returns for you.

Here is a list of popular Indian ad networks:

Also Read: 22 Best Ad Networks for Publishers [in 2023]

Tyroo

Tyroo is headquartered in New Delhi and is a leading mobile user acquisition and monetization platform.

Tryoo allows its customers to offer a native experience and understand the behaviour of audiences in emerging markets, specialising in monetization on commerce-oriented actions.

They deliver 20 billion+ ads every month to consumers across 15 focus markets with physical presence across Delhi, Singapore, Jakarta, Dubai, Bangalore, and Mumbai, and expanding across the world.

Collectcent

Collectcent specializes in mobile advertising with IAB tech lab verification. It claims compatibility with all mobile screens, serving and monetizing millions of impressions per day.

The company offers banner, video, and native ads to publishers across mobile and desktop environments on CPM and performance-based models. The inventory supplying publishers is integrated via RTB, header bidding, API and SDK technologies.

Along with great data-driven services, Collectcent also offers an expert team of experienced professionals who perfectly understand publishers’ requirements.

ADAttract

ADAttract started as a CPA affiliate network. Later on, it evolved as an ad network. Since then, it has been working to maximize publishers’ revenue.

ADAttract has designed its product for hassle-free integration and performance. It serves an automated optimization algorithm to ensure maximized eCPM. Also, it offers innovative ad formats like full-screen, vertical or in-feed video and native ads with rich fill rates.

The company lets you directly access the global demand of exclusive advertisers with its private marketplace. Features like tailored reporting and global support fulfil further requirements of publishers.

Also Read: Best PPC Ad Networks of 2023 (Top 15)

Affle

Founded in 2005, Affle is a global technology company based in Gurugram, India. The company offers header bidding with the server-side auction to reduce latency issues with the traditional method. With that, publishers also get a unified demand manager to evaluate bids from multiple exchanges, DSPs, networks, and direct demand in real time.

Its features include:

  • Ad inventory optimization: With the help of first-party data, Affle works on increasing CPMs for both direct and programmatic inventory.
  • Segmentation: Advertisers adore segmented audiences. Hence, Affle segments the audience based on location, OS, device, carrier, IAB category, age, interests, language, gender, and more.
  • Real-time tracking: Publishers can check the performance of the inventory anytime with real-time data.
  • Dynamic marketplace: The company looks for dynamic deals for each impression and packages them to capture the highest bid.

Pubmatic

PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance.

Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs.

The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format.

PubMatic was ranked by Deloitte as one of the fastest-growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide and is headquartered in Redwood City, California.

Adson Media

Adsonmedia is a premium advertising network specialising in interactive marketing solutions across platforms, revealing unique and valuable insights into campaign performance, placement, quality, and cost.

Adsonmedia helps premium publishers generate maximum revenue from their unsold or non-guaranteed inventory.

They provide one-stop access to direct advertisers’ supply, quality brand traffic from numerous demand-side platforms, digital exchanges, and audience-based sources with real-time bidding capabilities at higher CPMs.

InMobi

InMobi enables consumers to discover amazing products through mobile advertising.

Recognized by MIT Technology Review as one of the 50 Most Disruptive Companies in the world, InMobi enables over 100 billion discovery sessions on mobile across a billion users every month, becoming the largest discovery platform in the world.

With 17 offices across the globe, InMobi provides global reach with local service. As the world’s largest independent ad network, we reach 1 Billion monthly active users and 30,000+ publishers, inclusive of premium and brand-safe inventory.

Utilize our 20,000+ refined audience segments to connect with the right user. Leverage our location analytics and geo-targeting capabilities to create custom segments validated through a consumer panel of seven million users.

Here are some things to consider while choosing the best Indian ad network:

  • Review of the ad platform
  • User Base on the ad network
  • The ad network’s features and volume for ad serving
  • Creative and technical options

FAQs

1. What is meant by ad networks in India?

The term ad network refers to a technology platform that facilitates the sale of ad inventory between publishers and advertisers. This term refers exclusively to digital media and online advertising

2. What is the main function of an ad network?

Publishers use advertising networks to monetize their content, control fill rate, optimize yield, and transact media buys. In addition to managing advertising campaigns and reporting results, the ad server handles all other essential functions.

3. How do ad networks in India make money?

Ad networks pool unsold inventory from publishers and sell it to advertisers. In addition to taking a cut of the ad revenue, they sometimes mark up inventory before selling it.


Author

Shubham is a digital marketer with rich experience working in the advertisement technology industry. He has vast experience in the programmatic industry, driving business strategy and scaling functions including but not limited to growth and marketing, Operations, process optimization, and Sales.

7 Comments

  1. Nice to see the names of ad networks , i hereby want to make an intro about our company . (
    http://www.Adnow.com)

    Our company is taking the leading position in the Native Advertisement market. I would like to share some synopsis of my company .

    • 3 billion showing in one month

    • 80 million users in one month

    • CPM variates from $0.1 to $2, depending on the country

    • More than 140 thousand websites throughout the world

    • Network expansion in 107 countries and counting rest ..

    • Multilingual support with 35 langauges

    • Manoharah Manu Reply

      I know adnow.com but don’t know how to buy traffic from this site to my campaigns?

  2. Chandra prakash Reply

    This short and simple blog post contains some of the best ad networks…Great Work!

  3. Interesting Topic, I learned a lot about the best Indian ad networks, thank you for sharing!!

  4. Hi, Every day 500-1000 users keep coming to my Hindi blog. Few days back my ADSENSE got blocked due to address pin.

    Now I am looking for some new ad network. In which I got more CPC. Do you know the ad network that gives the highest CPC?

  5. I appreciate you creating this blog; it has been very beneficial. Thank you so much for taking the time and effort to write this blog; I really appreciate it.

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