AdExchanger

MAY 9, 2023

Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

Ad Inventory 104

Ad Inventory Food CPC Agency 104

Adweek

FEBRUARY 6, 2023

Less than a week before the Big Game, Fox Sports announced this morning that it has sold all of its in-game Super Bowl 57 inventory. That's much closer to game day than the company had anticipated, due to an "atypical" series of events--including the "implosion" of one of last year's biggest Super Bowl categories, said.

Ad Inventory 234

Ad Inventory 234

Adweek

MARCH 8, 2023

Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.

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Ad Inventory Fashion Advertising Marketing 262

Adweek

AUGUST 18, 2022

Despite being just under 100 days until the 2022 FIFA World Cup, NBCUniversal has already sold approximately 90% of its advertising inventory for the tournament. NBCUniversal and Telemundo have the exclusive Spanish-language broadcast of the soccer competition, kicking off on Nov. 20 in Qatar.

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Ad Inventory Advertising 255

AdPushup

JULY 8, 2022

In a previous post, we talked to publishers about keeping both eyes peeled while shortlisting technology partners to sell inventory with. No demand source relies entirely on a metric-based benchmark to evaluate publisher’s ad inventory for sale on its platform. That being said, there are two sides to every coin.

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Ad Inventory Ad network Ad Ops Ad Tech 98

AdPushup

MAY 18, 2023

Effective ad inventory management plays a vital role in the success of advertising campaigns. Accomplishing this objective necessitates careful handling of our ad inventory to maximize desired outcomes. But how would you do that?

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Ad Inventory Audience Advertising Ad Ops 52

Digiday

MARCH 6, 2023

Retailers’ data is reaching brands with first-party resources Taking a cue from the larger retailers, smaller brands have amassed an effective combination of resources — first-party data and direct sales capabilities — to place them on competitive footing with the largest incumbent publishers and ad networks.

Ad Inventory 60

Ad Inventory Retail Audience Ad network 60

Monetize More

FEBRUARY 6, 2023

We work directly with the publishers to stop all these compromised creatives as they happen because ad quality equals revenue performance and brand safety. Protect the Value of Your Ad Inventory with Optimized Pricing Managing pricing rules in Google Ad Manager can be challenging.

Ad Inventory 52

Ad Inventory Pop-Up Ad Ops Machine Learning 52

Admixer

JUNE 11, 2020

Admixer.SSP has recently partnered with Opera, and now offers its diverse ad inventory for programmatic buying. From now on, brands and agencies that use Admixer.DSP can programmatically buy Opera audiences through native ads. The post Admixer Is Now Offering Opera Ad Inventory appeared first on Admixer.Blog.

Ad Inventory 52

Ad Inventory Audience Agency Advertising 52

AdPushup

JUNE 2, 2023

direct ad sales is a one-on-one deal between publishers and advertisers, eliminating any middleman (like ad network). Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory. Learn how to get started with it.

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Ad Inventory Ad network Advertising 78

AdExchanger

APRIL 9, 2024

This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […] The post Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes? According to Adalytics, the “www3.forbes.com”

Ad Tech 119

Ad Tech Ad Inventory 119

AdExchanger

MARCH 22, 2024

Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines.

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Video Ads Demand Side Platform Ad Inventory CPM 127

AdExchanger

MARCH 21, 2024

Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers. The post Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH appeared first on AdExchanger.

Ad Inventory 108

Ad Inventory Advertising 108

Digiday

SEPTEMBER 20, 2022

For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. Subscribe: Apple Podcasts • Stitcher • Spotify. Advertising is taking a hit from the economic slowdown.

Ad Inventory 54

Ad Inventory Media CPM Ad Space 54

Monetize More

FEBRUARY 14, 2023

Introduction Unified Pricing Rules (UPR) in Google Ad Manager (GAM) allow publishers to optimize their ad revenue by experimenting with different pricing strategies for their inventory.

Ad Inventory 52

Ad Inventory CPM Ad Exchange 52

MNTN

MARCH 19, 2024

Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

AdPushup

MARCH 24, 2024

As a publisher, your ad inventory pricing strategy can make or break your revenue optimization efforts. To get the most out of your ad inventory, you must know how to set the floor price wisely. Here’s all you need to know. The floor price, although frequently overlooked, is a vital aspect for numerous publishers.

Ad Inventory 52

Ad Inventory 52

AdExchanger

SEPTEMBER 28, 2023

More subscribers are streaming with ads, inventory is growing and prices are normalizing. Connected TV advertising is maturing. The post Is CTV Hitting Maturity? appeared first on AdExchanger.

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Ad Inventory Advertising Video Ads 125

AdExchanger

MARCH 20, 2024

When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up?

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Ad Inventory Media Marketing Advertising 88

Digiday

MARCH 12, 2024

Sales goals will be agreed to between NCM’s sellers and the client, and “makegoods” or extra ad inventory, will be offered in case those goals are not met.

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Ad Inventory Media Advertising Marketing 82

AdExchanger

NOVEMBER 1, 2023

Roku is starting to bounce back from a slump in ad sales growth thanks to new ad inventory, more programmatic availability and improving economic conditions. The post Roku Celebrates A Semi ‘Rebound’ In Streaming Ad Growth appeared first on AdExchanger.

Ad Inventory 113

Ad Inventory 113

Oko

NOVEMBER 29, 2023

Ad Refresh enables publishers to increase the size of their ad inventory by creating a new impression after a given delay.

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Ad Inventory Impressions Ad Exchange 105

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

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Ad Exchange Ad network Ad Inventory Impressions 98

AdPushup

JANUARY 23, 2023

It’s a file standard created by IAB to help buyers verify whether or not the ad inventory they are purchasing is authentic. Are you tired of the ad fraud that’s eating away at your revenue? Want to ensure that your ad inventory is only sold by authorized sellers? What is ads.txt? Learn more.

Ad Inventory 98

Ad Inventory 98

YieldBird

APRIL 19, 2023

What is Google Optimized Pricing Google Optimized Pricing is a feature within Google Ad Manager that uses machine learning algorithms to dynamically set optimal pricing for programmatic ad inventory. Our team of experts is ready to guide you through the setup process and help you unlock the full potential of your ad inventory.

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Machine Learning Ad Inventory Impressions Marketing 98

MNTN

MARCH 14, 2024

So again, an SSP facilitates digital advertising by automating the sale of ad inventory from publishers to advertisers. Connection to Demand Sources : The SSP connects to various demand sources, including Demand Side Platforms (DSPs), ad exchanges, and directly with advertisers, expanding the potential buyer pool for the ad inventory.

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

MARCH 6, 2024

Up next: Cheap reach inventory “Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year.

Viewability 72

Viewability Media Ad Inventory Audience 72

Ad Tech Daily

JULY 28, 2022

Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.

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Ad Inventory Ad Tech Marketing Media 94

Digiday

MARCH 17, 2024

But taken together, they spell the next potential target for the digital ad industry to weed out. Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites.

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Ad Inventory Media Advertising Marketing 72

AdExchanger

JANUARY 11, 2023

Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the. The post Publicis Media On What Has To Happen Before In-Game Ads Can Take Off appeared first on AdExchanger.

Media 113

Media Ad Inventory 113

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

AdExchanger

OCTOBER 31, 2023

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory.

Media 76

Media Ad Inventory Advertising 76

AdPushup

MARCH 6, 2023

Check out these 10 tips on programmatic video advertising that can help you increase your earnings and improve your overall ad strategy. Leaving the traditional methods of buying/selling video ad inventory behind, programmatic advertising has been making great strides ever since it has been introduced in the [.]

Video Ads 98

Video Ads Ad Inventory Advertising 98

Digiday

FEBRUARY 22, 2024

That said, cord-cutting has led to some regional sports networks to disappear, though they were once a bastion of relatively inexpensive ad inventory for regional advertisers. “Sports is the main [content] keeping people from cutting the cord completely,” said Darwin Aguinaldo, media director of linear media at Media Culture.

Media 76

Media Agency Ad Inventory Audience 76

AdExchanger

OCTOBER 17, 2023

Rare Wares TV inventory is on track to become an even scarcer resource. Sign up here.

Ad Inventory 104

Ad Inventory Media Advertising 104

AdPushup

JANUARY 17, 2023

Open bidding in Google Ad Manager lets you sell ad inventory to the highest bidder in real time. This guide will show you how it works and how you can make the most of it. Open bidding allows you to tap into the power of real-time auctions, giving you access to a wider range of [.].

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Ad Inventory Header Bidding 98

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40