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DSP, SSP, and Ad Exchange: What’s the Difference?

MNTN

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. What is an Ad Exchange? An ad exchange is a marketplace of ad impressions.

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Ad Exchange vs. Ad Network

Playwire

Key Points Ad exchanges and ad networks are distinct entities that serve different purposes within the advertising space. Ad networks are like the stores in the mall, while ad exchanges are like the mall itself. Both ad networks and ad exchanges have been absorbed into other ad tech tools over time.

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SmartHub Released New Features to Help Partners Maximise Revenues on Ad Exchanges

Exchange Wire

SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [.]

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Ad Exchange: What Is It and How Does It Work?

MNTN

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Alkimi Exchange launches the world’s first decentralised ad exchange

Exchange Wire

Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.]

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The Best Ad Exchanges for Publishers in 2023

Playwire

Key Points Today, ad exchanges exist primarily within other tools rather than as a standalone entity. Some of the top tools that have the functionality of ad exchanges include AdX , Verizon Media , Xandr , OpenX , Magnite , PubMatic , Index Exchange , Smaato, and Smarty Ads.

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5 Signs You Should Invest In Ad Exchange

Monetize More

Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Google Ad Exchange. #1