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Are you ready for retail media advertising? What you need to know in 2025

illumin

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% growth predicted for overall digital ad spending. What is retail media?

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Retail media lacks crucial measurement

illumin

In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides. Customers won’t come to them.

Retail 52
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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

According to Digiday , Mail Online experienced a dramatic decrease in search traffic and paid ad click-through rates following the launch of Google’s AI Overviews. The publisher reported a staggering 56% drop in click-through rates, as AI-generated answers directly satisfied user queries within search results.

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How attribution masks what’s actually driving growth

Martech

Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. Suppose you only report on attributed numbers from ad platforms, each with a siloed view of the world. The fundamental problem with attribution There is a key problem with traditional attribution thinking. What do I mean by this?

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What is Native Advertising?

Basis

For instance: “Sponsored” (on Facebook, Instagram, Amazon) “Promoted” (LinkedIn), or “Promoted by” (Pinterest) “Ad” (Google, Gmail, Bing, YouTube) Historically, when a consumer interacts with an in-feed ad, they will subsequently navigate to the advertiser’s website.

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How to Improve Your Amazon Ads to Increase Sales

Single Grain

Eventually, all your potential customers will start their searches on Amazon even if you’re not selling a product on the retail site. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now! When 49.1%

Video Ads 110
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What is Native Advertising?

Basis

For instance: “Sponsored” (on Facebook, Instagram, Amazon) “Promoted” (LinkedIn), or “Promoted by” (Pinterest) “Ad” (Google, Gmail, Bing, YouTube) Historically, when a consumer interacts with an in-feed ad, they will subsequently navigate to the advertiser’s website.