Filed under: A Bit Of Inspiration, Attitude & Aptitude, Authenticity, Context, Craft, Creativity, Culture, Emotion, Environment, Imagination, Immaturity, Legend, Marketing, Media, Relevance, Resonance
No, I don’t know what’s with all the postbox posts [even though in reality, there’s only been 2 in 16 years] but just like that old adage of ‘you wait for a bus and then 2 come at once’ … here is a second post about postboxes in a week.
First of all, DO NOT PANIC.
It is not as sentimental as yesterday’s.
Probably.
But recently someone sent me a photo of this …
Yes, that’s a sticker rather than a real ‘blue plaque’.
Yes, it’s about Danger Mouse rather than a real* historical figure.
But it’s still absolutely fucking awesome.
For those who don’t know what a blue plaque is a permanent sign installed in public places that commemorate a link between that specific location and a famous person, event, or a former building that serves as a historical marker.
[Yes, I did get that from Wikipedia]
For those who don’t know who Danger Mouse is … then I just feel sorry for you, because he’s the best. At least the 80’s version of him … not to mention his sidekick, Penfold – who a certain past commentator on this blog once said I had an alarming resemblance to.
Though he also once said that about the comedian Harry Hill … all because that I once turned up at a Coca-Cola event in a suit.
That said, when I look at a photo of that event – from 1996 – even I have to admit there is more than a passing resemblance to both of them. Though as tragic as that is, I ended up winning ‘best dressed’ for simply not wearing shit jeans and an ironic t-shirt, which pleased me no end but pissed off all the very glamorous female guests who were in attendance.
Anyway, if you need more info on Danger Mouse, please go here.
And to see me – I mean Penfold – please go here.
Or just look at this …
But the real reason I love this letterbox with the Danger Mouse blue circle as a sticker is that someone did it.
They decided it would be worth while doing.
Which means having the idea.
Designing it.
Getting it made.
Then going to the postbox on Baker Street in London – where Danger Mouse lives – and sticking it there.
And not just anywhere on the postbox, but low – where DM enters and leaves his place.
Some may say that’s madness.
Some may say that’s a waste of time and money.
But to me, that’s an act of wonderfulness.
A true commitment to craft, creativity and authenticity.
And what’s better is that while many may miss it, those who see it not only love it … but tell people about it. Which is a lot more than many of the multi-million, 48 sheet billboard, TV ads and digital DTC campaigns ever achieve.
So to whoever did this. Thank you.
You restored my faith in craft, commitment and ridiculousness.
And reignited my love of Danger Mouse. [But not Penfold]
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* Even though Danger Mouse was a fictional character, he lives in my memories and heart and that’s more than some living, breathing people … which means Danger Mouse is real to me. Deal with it.
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