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Snapchat is celebrating its Snap AR community by highlighting three “advanced” augmented reality lenses that show off different ways AR can be utilized by businesses.
To start, the Seen Camera lens was created by journalism video publisher Seen.TV in consultation with design studio Modem. It encourages users to record videos where they share their own stories related to prompts in different themes, such as “Survivor” and “Sexuality.” Each theme comes with different AR effects. For instance, the “Survivor” theme places cracks and flowers on the user’s face through AR.
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