Adweek
APRIL 18, 2024
The creative leadership carousel continues to turn. David Lubars recently announced his retirement after four decades at BBDO. Chris Beresford-Hill, who had been at Ogilvy as president of advertising for North America, left there to replace Lubars at BBDO. Now, Dentsu Creative chief creative officer of U.S. and LATAM, Rafael Rizuto, has departed Dentsu to.
AdExchanger
APRIL 16, 2024
Yahoo is expanding its identity solutions to CTV media to make it easier for digital marketers to incorporate CTV within their digital media plans. The post Yahoo Extends Its Identity Solutions To Connected TV appeared first on AdExchanger.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Ad Tech Blog
APRIL 15, 2024
Out-of-home advertising is undergoing a transformation that marries the vast visibility of public ads with the precision and adaptability of AI. This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. The Rise of Digital OOH Platforms One pivotal change in out-of-home advertising is the increased use of digital OOH platforms.
Martech
APRIL 16, 2024
It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Canada, UK, Australia and other regions require notifying users about using cookies at least in your privacy policy or through an opt-out banner if any personal information is being collected. Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Exchange Wire
APRIL 15, 2024
Equativ, the global independent ad tech company, today (April 15th, 2024) announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive [.] The post Equativ Enhances Curation Offering to Drive Greater Addressability in a Changing Identity Landscape appeared first on ExchangeWire.com.
Adweek
APRIL 17, 2024
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal, ESPN, Pepsi, and Garnier. AI funding in the U.S. grew by 14% year-over-year in 2023, (OpenAI released ChatGPT in Nov. 2022), raising $42.5 billion across 2,500.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 15, 2024
A booze brand and a “headless commerce” platform walk into a meeting with the CFO. That might sound like the setup for a punchline, but it’s just how mar tech works these days. Headless commerce is a system whereby multiple front-end media environments (social media, ChatGPT, a brand’s site, another app, etc.) connect to back-end […] The post Why White Claw’s Parent Company Is Pouring Investment Into Headless Commerce appeared first on AdExchanger.
Martech
APRIL 16, 2024
If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? Are we delivering content in seconds? Milliseconds? Even faster? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Not necessarily. What matters is that you reach your customers when they need to be reached, with the right experience.
Exchange Wire
APRIL 16, 2024
Digital Element, the global IP geolocation and audience insights leader, today (April 16th, 2024) announced that it has been selected as the winner of the “Data Solution of the Year for Marketing” award in the 5th annual Data Breakthrough Awards programme [.] The post Digital Element Named “Data Solution of the Year for Marketing” in 5th Annual Data Breakthrough Awards Programme appeared first on ExchangeWire.com.
Adweek
APRIL 16, 2024
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content for the brand. San Francisco 49ers quarterback Brock Purdy launches the search alongside fellow player Colton McKivitz. A promotional video for.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Smaato
APRIL 16, 2024
What’s the deal with FAST channels? They’re more than just another acronym in the OTT/CTV alphabet soup. We published this blog back in 2021, and we’ve updated it with the latest stats and CTV trends for 2024. Free, ad-supported television (FAST) channels feel like a return to the golden age. The post What are FAST channels? appeared first on Smaato.
AdExchanger
APRIL 15, 2024
As April 15 marks the deadline for filing personal taxes in the US, it’s crucial to bring attention to a less acknowledged but equally significant tax in the CTV landscape. Unlike the annual tax day, the ad tech tax is a perpetual drain on advertisers’ budgets, diminishing their return on investment with every campaign run […] The post Programmatic TV Tax Day Is Not Just April 15.
Martech
APRIL 15, 2024
What will customers remember after they have experienced your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience.
Exchange Wire
APRIL 15, 2024
Opti Digital, an advertising technology platform that helps media publishers optimise their revenues, has recently announced the appointment of Olly Aulakh as chief revenue officer (CRO). This decision is part of the company's ongoing expansion strategy, following a solid 33% [.] The post Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
APRIL 18, 2024
The U.S. Cannes Young Lions Competition has its newest set of winners hailing from TBWAChiatDay LA, Weber Shandwick, Initiative and FCB New York. The 2024 winners will represent the U.S. in the global competition during the Cannes Lions Festival of Creativity in June. The competition is growing in the U.S. with more 500 teams ultimately.
Seth Godin
APRIL 17, 2024
Sometimes, we’re so afraid of creation that we don’t even leave blank pages around. If your workspace has a hole exactly the size of a creative idea in it, you’re more likely to fill the hole. When we decrease the number of steps to begin creating, and increase the expectation that something is going to arrive, it’s far more likely to happen.
AdExchanger
APRIL 14, 2024
As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […] The post MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers appeared first on AdExchanger.
Ad Monsters
APRIL 16, 2024
Honorees to be recognized on June 3, 2024, in New York City. New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. They represent the diversity and progress within the media and ad tech industry.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
APRIL 16, 2024
U.S. internet advertising reached a record $225 billion in 2023, a 7.3-percent increase year-over-year, according to the latest IAB report on U.S. ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023.
Adweek
APRIL 15, 2024
Red Lobster's Cheddar Bay Biscuits are one of its most beloved dishes, a craveable snack often spotlighted in the restaurant chain's social media activity. Fans have shared so many posts expressing their love for the fresh-baked bread course that Red Lobster had enough material to train an AI song generator to produce 30 new tunes.
Seth Godin
APRIL 16, 2024
This week is the 150th anniversary of the most important failed art exhibit of all time. It was organized by and featured artists who weren’t even among those that had a slot at the runner’s up exhibit for artists who weren’t featured in the real Salon in Paris. Manet didn’t have the guts to join them, so he participated in the ‘Refused’ exhibit.
AdExchanger
APRIL 16, 2024
Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
illumin
APRIL 18, 2024
Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them.
Martech
APRIL 12, 2024
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are conside
Adweek
APRIL 15, 2024
As brands, publishers, agencies and programmatic adtech firms work to make media plans that emit less carbon, new challenges emerge, from publishers needing more data to make their sites cleaner, to low adoption from the buy side. Current challenges were a key theme at the Green Media Summit in New York last week, where around.
AdPulp
APRIL 12, 2024
Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium’s Partner Program. Accounts […] The post Medium Separates from the AI Pack appeared first on Adpulp.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
APRIL 17, 2024
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories. The post YouTube Introduces More Ad Targeting Options For Shorts appeared first on AdExchanger.
VideoWeek
APRIL 15, 2024
Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side. In this interview, Swanson discusses what the industry should be doing to prepare, and what a true future-proof privacy strategy looks like.
Martech
APRIL 15, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & Decker is a truly iconic brand, around for more than 180 years, with a global market and its name practically synonymous with power tools. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.
Adweek
APRIL 16, 2024
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering growth and speculation into how this ad category will transform the marketing ecosystem. Emarketer estimates global retail media ad spending will hit $54 billion.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
311 
Let's personalize your content