Adweek
APRIL 23, 2024
Concerns about TikTok's uncertain future in the U.S. have once again sparked client concerns after the House's passing on Saturday of another divest-or-ban bill. The revised bill extends the timeline for ByteDance to complete the sale of TikTok from six months to a year to avoid the proposed ban. TikTok is expected to file a.
The Ad Tech Blog
APRIL 24, 2024
Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. AR ads offer immersive experiences that can significantly increase the effectiveness of campaigns by engaging users more interactively. Integration of AI with AR in advertising helps gather real-time data and insights, which can be used to refine and personalize advertising efforts further.
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Adweek
APRIL 22, 2024
In a critical election year, the BBC has launched its first brand campaign outside the U.K. to position itself as a more trusted news source in the U.S. and international markets. "Made to Make You Think" is a milestone in the BBC's global expansion efforts and debuts in the U.S. following recent investment in North.
AdExchanger
APRIL 23, 2024
Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Seth Godin
APRIL 20, 2024
That’s not true for a screwdriver. Or a table saw or even a spatula. These are useful tools, but they don’t pretend to be well-informed or wise. They’re dumb, and they look dumb too. That’s one reason that tools are effective. We use them to leverage our effort, but we don’t trust them to do things that they’re not good at.
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Everything else has changed dramatically (the not-so-good news).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
APRIL 21, 2024
The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies. The post 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet appeared first on AdExchanger.
Seth Godin
APRIL 21, 2024
It’s surprisingly easy to be generous and find solutions to our friend’s problems. Much easier than it is to do it for ourselves. Why? There are two useful reasons, I think. FIRST, because we’re unaware of all the real and imaginary boundaries our friends have set up. If it were easy to solve the problem, they probably would have. But they’re making it hard because they have decided that there are people or systems that aren’t worth challenging.
Martech
APRIL 23, 2024
Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance.
Adweek
APRIL 19, 2024
We live in an attention economy. The ecommerce space is filled with companies not only competing for revenue but also consumer awareness. And ecommerce giant Temu is giving competitors a run for its advertising budget. Temu's strategic takeover of advertising space on Meta, Google and other platforms is impossible to ignore. Reports and industry pros.
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The Ad Tech Blog
APRIL 22, 2024
As mobile gaming continues to evolve, so does the landscape of ads in mobile games. Gamers want immersive and uninterrupted experiences, while developers need to generate revenue. This balance has often been hard to achieve, leading to a growing discourse around ad intrusiveness. Enter Google AdMob , a leader in mobile advertising that has been at the forefront of developing less intrusive ads.
AdExchanger
APRIL 21, 2024
It’s a shame Rep. Cathy McMorris Rodgers (R-Wash.) and Sen. Maria Cantwell (D-Wash.) didn’t release their proposal for a comprehensive federal privacy law three days earlier than they did. If they had, it would’ve made a SeaWorld front row soak zone-style splash at the largest annual gathering of privacy professionals in the world. But, as […] The post Get Caught Up Quick On The American Privacy Rights Act appeared first on AdExchanger.
Digiday
APRIL 23, 2024
Google is delaying the end of third-party cookies in its Chrome browser — again. In other unsurprising developments, water remains wet. The announcement was made on Tuesday ahead of quarterly reports from Google and the ever-watchful U.K. Competition and Markets Authority (CMA), keeping tabs on how this whole situation unfolds. “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closel
Martech
APRIL 23, 2024
Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer satisfaction and increase revenue. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Adweek
APRIL 23, 2024
When Josh Lane, co-founder and chief operating officer at the full-service independent agency FerebeeLane got an MBA in entrepreneurship, one of his venture capital professors told him, "You've got to realize that all money is not created equal. Even though they both may be $100 bills, the strings attached to them (or the people attached.
Exchange Wire
APRIL 24, 2024
Yieldmo, a leading advertising platform helping brands improve digital ad experiences through creative tech and AI, today (April 23rd, 2024) announced the appointment of Lindsey DiGiorgio as chief marketing officer. With over 15 years of experience at some of the [.] The post Yieldmo Announces Lindsey DiGiorgio as New Chief Marketing Officer appeared first on ExchangeWire.com.
More About Advertising
APRIL 18, 2024
Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. A few years ago VW was described as Europe’s biggest bank. Now JLR-backed car rental provider The Out has appointed indie full service agency Cream to handle its business. The Out claims to dispense with all that … The post Cream wins JLR’s The Out luxury car rentals first appeared on More About Advertising.
AdExchanger
APRIL 18, 2024
Contact: Trish Borrelli Sr. Marketing Director tborrelli@accessintel.com Honorees to be recognized on June 3, 2024, in New York City New York, NY (April 16, 2024) – AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions […] The post 2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
APRIL 22, 2024
Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releas
Adweek
APRIL 23, 2024
Perplexity, a generative AI startup developing a search engine to rival Google, has secured nearly $63 million in Series B funding. This investment has propelled the 55-person startup to double its valuation in three months, now exceeding $1 billion, with total fundraising reaching $165 million. The round was led by investor Daniel Gross with participation.
Ad Monsters
APRIL 18, 2024
April is financial literacy month, which for those of us in digital advertising might raise the question: What does financial literacy entail for publishers? The key is understanding all the data surrounding ad buys to ensure publishers know exactly what they’re selling and receiving in return, reconcile discrepancies between their books and those of advertisers, and identify areas that need improvement.
Digiday
APRIL 23, 2024
The possibility of a TikTok ban is inching closer to becoming a reality at this point. On Tuesday, the Senate passed the bill that would bar the social media platform from operating in the U.S. unless ByteDance, its Chinese parent company, sells its stake. Next stop: President Joe Biden’s desk, where it’s expected to be signed. That said, it could still be a lengthy process to find a buyer and could lead to a legal fight.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
APRIL 19, 2024
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers. The post Netflix Announces New Ad Measurement Options Ahead Of The Upfronts appeared first on AdExchanger.
Martech
APRIL 22, 2024
No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This reflects “a desire for more conscious decision-making,” Intuit Mailchimp said in a release.
Adweek
APRIL 19, 2024
As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the influencer-writer-speaker has picked up a breadth of expertise, which has led to recognition by trades like ADWEEK, Business Insider and Hashtag Paid. She's also built an engaged fanbase that not only understands her brand of humor, but.
MNTN
APRIL 19, 2024
Here at MNTN, we know ( and have covered ) that when it comes to Connected TV, a lot of what is “new” is technically based on an “old” idea. But when it comes to the actual TV and movie content, viewers don’t really see a difference between the two. A new study makes that clear: despite tons of new streaming originals and content being released across every service, every day, 85% of CTV ad inventory still runs against linear TV programming.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
APRIL 21, 2024
If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land. Sure, marketers have heard this song before, especially since the social network fell into the eccentric billionaire Elon Musk’s lap about 18 months ago. And yes, the chances of advertisers changing their minds over advertising there are slim to none. But, with a slew of new moves like hiring sprees, schmoozing with creators and media personalities, dangling payment talks, tossing in some fresh featu
AdExchanger
APRIL 21, 2024
Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising through a technology-enabled feature commonly referred to as a Global Privacy Control (GPC). In its FAQs, the GPC website states: “GPC … permits users to easily and clearly exercise their privacy rights.” This statement is […] The post The Global Privacy Control Is Limiting.
Martech
APRIL 18, 2024
The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been rename
Adweek
APRIL 22, 2024
The flurry of climate-related commitments following the 2015 Paris Agreement--laying out a plan for keeping global warming below 1.5 degrees Celsius above pre-industrial levels--grew oddly quiet in 2023 as many brands dampened their sustainability communications. Despite climate change's continued threat, messaging around it has turned into a political and regulatory minefield.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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