The Streaming Ecosystem Is Changing Everything. Where Do We Go From Here?

Ad placement is no longer as simple as buying weekly episodes of a procedural on broadcast

With the news that both Disney+ and Netflix will introduce ad-supported tiers, the transformation of the streaming landscape continues. Formerly closed ecosystems will be opening the door to advertising for the first time, and with that comes new opportunities and new challenges for brands.

The hurdles that lie ahead are reminiscent of the early days of digital when the most coveted placement was the YouTube masthead and agency creatives had to cut banner ads in all kinds of obscure shapes and sizes.

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