AdExchanger

MAY 29, 2023

There’s been such a deluge of data privacy-related news over the past few weeks – from the TikTok ban in Montana to the $1.3 billion GDPR fine against Meta in Europe The post If ChatGPT Had Written This Article, The Prompt Would Have Been: ‘Write Me A Story About All The Recent Privacy News (Because I Need A Nap)’ appeared first on AdExchanger.

GDPR 102

GDPR 102

Basis

MAY 29, 2023

If it seems like everyone around you has been feeling the adventure itch lately, they’re in good company: More than 90% of Americans are planning to travel this year, with nearly one in three intending to venture abroad. After the total number of trips taken by US travelers decreased by 33% in 2020 , that number has steadily increased and is forecast to continue to grow in the coming years.

Marketing 97

Marketing Retargeting Audience Machine Learning 97

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. Source: Statista With such significant investments, there’s no surprise that digital publishers are willing to manage their programmatic inventory on a high level, so they go to ready-to-use solution providers or try it in

Demand Side Platform 97

Demand Side Platform Ad Tech Ad Inventory Advertising 97

AdExchanger

MAY 29, 2023

The key to developing a marketing strategy that spans multiple products and stakeholders is to not only identify technical interdependencies of different product teams (or even subsidiaries), but also the The post Effective Product Marketing Considers Multiple Stakeholders appeared first on AdExchanger.

Marketing 97

Marketing 97

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Seth Godin

MAY 29, 2023

You’re entitled to it, and we will do our best to help you find what you want. But it’s unlikely that what you want is what everyone wants. It’s hard to believe that there is only one appropriate standard for value, observance, speed or performance. The easiest way for us to help you is to not waste time arguing about whether you’ve uncovered a natural law that we’ve been ignoring and instead, let’s simply find out what you want.

95

95

AdExchanger

MAY 29, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Needs Trust And Safety? Big Tech companies are eliminating thousands of positions. Layoffs have largely impacted trust The post Big Tech’s Cost-Cutting Slashes AI Ethics, Trust And Safety; Will Netflix’s Anti-Password Sharing Work? appeared first on AdExchanger.

Ad Exchange 95

Ad Exchange 95

Digiday

MAY 29, 2023

Often, the critique of a brand in-housing its creative and marketing efforts is that creating campaigns for a single business can lead to monotony and stale work. But for Airbnb, its in-house agency is what makes the brand’s work worthwhile. At least that’s the case according to Hiroki Asai, global head of marketing at Airbnb. Airbnb’s in-house team, which released a new brand campaign earlier this month handles the marketing strategy, creative, design and research.

Agency 71

Agency Marketing Media Advertising 71

More About Advertising

MAY 29, 2023

WACL is making a big splash for its 100th anniversary. First there was the Mad Women documentary on Channel 4, and now there’s an ad campaign, supported by Unilever’s Dove and running on ITV, Sky and Channel 4 as well as online and in print. Seen through the eyes of young girls watching ads, the. The post The power of positive representation: WACL’s first TV ad lives in a hopeful future first appeared on More About Advertising.

Advertising 75

Advertising 75

Digiday

MAY 29, 2023

CMOs don’t have the best reputation in the boardroom. Bose’s top marketer seems to have bucked the trend. Maybe it’s because there was a clear need for one back in 2021 when the role was created for the first time in the brand’s 60-year history. Or perhaps, it’s because Bose’s CEO Lila Snyder, pushed for it a year into her tenure. Then again, it could be due to the fact that Bose’s brand headphones had become diluted in what is now a very congested headphone market.

Marketing 69

Marketing Media 69

More About Advertising

MAY 29, 2023

Nvidia has come from seemingly nowhere to become almost a $1 trillion company ($963m and counting) so it’s quite a coup for WPP to sign a deal with tech’s latest big thing to build a generative AI-enabled content engine for digital ads. The two say they are “developing a content engine that harnesses Nvidia Omniverse. The post WPP signs groundbreaking Omniverse deal with AI giant Nvidia first appeared on More About Advertising.

Advertising 74

Advertising Finance Media Agency 74

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Digiday

MAY 29, 2023

As America’s workforce has returned to the office , so has office equipment company Xerox returned to advertising. Earlier this month, the century-old technology brand launched a new brand campaign and a media mix revamp to better target the millennial and Gen Z work force. Investment-wise, it’s Xerox’s largest ad effort in the last five years, testing into channels that are new to the brand, like digital and streaming video, and TikTok and revisiting dormant ad channels, like out-of-home ads in

Advertising 69

Advertising Media Marketing 69

YieldBird

MAY 29, 2023

Programmatic advertising has become an integral part of digital marketing strategies, with companies investing heavily in this automated buying and selling of ad inventory. According to Statista , programmatic spending worldwide is projected to reach $98 billion by 2021. Source: Statista With such significant investments, there’s no surprise that digital publishers are willing to manage their programmatic inventory on a high level, so they go to ready-to-use solution providers or try it in

Demand Side Platform 52

Demand Side Platform Ad Tech Ad Inventory Advertising 52

Digiday

MAY 29, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Content creator, chef and soon-to-be restaurateur Tue Nguyen (who goes by @TwayDaBae on her social media accounts) started working with BuzzFeed as the host of its Tasty show, “Making it Big,” in 2022. After filming two seasons of the show, and recording monthly videos for the cooking brand’s channels as part of her role within the BuzzFeed Creator Network , Nguyen is now developing a new show with Tasty that will bette

Media 68

Media Marketing 68

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? This guide is for you. International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Digiday

MAY 29, 2023

The month of June — and Pride marketing dollars to mark the occasion — will soon flow. For marketers in recent years, that’s often meant rolling out various Pride campaigns with LGBTQIA+influencers and creating Pride merch. This year, however, Pride arrives amid a more fraught and politicized marketing environment as the backlash to advertising deemed “woke” continues.

Marketing 68

Marketing Advertising 68

Single Grain

MAY 29, 2023

If you’re struggling to boost organic traffic for your SaaS website, you’re not alone. The fierce competition in the SaaS industry can make it challenging to stand out and attract the right audience. But fear not, we have gathered tried-and-tested strategies on how to increase website traffic for SaaS companies to help you gain a competitive edge, drive sustainable traffic and, ultimately, increase your customer base.

SEO 52

SEO Audience Education Marketing 52

Adweek

MAY 29, 2023

You'd be right for thinking that the metaverse--once the buzziest term in the industry--is dead, given the number of headlines since, at least, last September claiming such. Mashable reported that Meta's Horizon Worlds was short of meeting its monthly active user goal of 500,000 by 300,000 monthly active users. Internal documents at Meta showed only.

363

363

Rob Campbell

MAY 29, 2023

While it may not mean much to you other than being an old photo of a street, it’s the sign that says ‘Raleigh’ that means so much to me. You see when you’re a kid, you look for a sign that where you’re from has value. Something that lets you feel like you’re in a special place. That you have a shot at something, even if it’s by osmosis of geography.

Manufacturing 75

Manufacturing Marketing 75

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.