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The digital experiences being described collectively as “the Metaverse” has gained a great deal of traction in the last two years, so much so that Strategic Market Research has valued the global market value at $47.48 billion. That value is expected to surpass $678.80 billion by 2030.
With Meta joining forces with Microsoft around the development of its virtual reality Quest headsets, the much-needed collaboration of a linked virtual universe is beginning to emerge.
Major brands including Walmart, Nike, Disney, Levazza, Argos and Mini have flocked to develop their own experiences across platforms such as Meta’s Horizons, Decentraland, Sandbox and games such as Fortnite, Roblox and Star Atlas.
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