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Beyond Retail: The Rise of Commerce Media

Basis

While Googles flirtation with cookie deprecation was a significant driver of commerce medias rise, its decision to keep third-party cookies likely wont impact advertisers interest in the channel. As a highly measurable channel, it allows marketers to clearly demonstrate ROI.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. households expected to have CTV access by 2025.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. households expected to have CTV access by 2025.

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7 Digital Advertising Trends You Need to Know for 2025

Adtelligent

Advertisers are investing more in CTV due to its precise targeting and measurable ROI, making it a key player in digital advertising. DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. households expected to have CTV access by 2025.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

This automated, data-driven approach allows advertisers to deliver personalized and relevant content in real time, optimizing campaign performance and maximizing ROI. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.