MNTN

JULY 7, 2025

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself.

Advertising 52

Advertising Impressions Audience CPA 52

Single Grain

JULY 6, 2025

Establish attribution frameworks before launch to measure true ROI by tracking intent lift, cross-device engagement, and pipeline influence rather than just impressions or basic awareness metrics. When combined with location data, this creates exact targeting opportunities.

ROI 52

ROI Audience Impressions Demand Side Platform 52

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. Maximizing ROI with Dynamic SVG Advertising Dynamic SVG ads represent more than just another ad format.

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

InMobi

JUNE 24, 2025

At WWDC 2025, Apple unveiled the next set of upgrades to AdAttributionKit (AAK) , giving iOS marketers more tools to measure performance in a privacy-first world. Source- Apple WWDC 2025 Now with latest AAK update , those barriers are starting to fall. Rolling out with iOS 18.4, While SKAN 4.0

Conversion 40

Conversion Retargeting Advertising Cookies 40

Single Grain

JUNE 17, 2025

times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches. Content Strategies That Convert B2B Audiences The most effective B2B TikTok content in 2025 strikes a balance between platform-native entertainment and genuine business value.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

Single Grain

JANUARY 16, 2025

That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. With this strategy, you can: Retarget viewers who engage with your content. ” Retarget those viewers with relevant offers, such as booking a free call or exploring premium services.

Agency 52

Agency Conversion Rate Conversion Audience 52

Single Grain

APRIL 20, 2025

Guides like “How to Maximize Value During Economic Uncertainty” or “5 Ways to Make Smarter Purchasing Decisions in 2025” demonstrate your understanding of customer challenges while positioning your brand as a helpful resource. Focus on creating educational content that addresses recession-specific concerns.

Marketing 52

Marketing SEO Conversion Rate Conversion 52

Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. Measurement Inconsistency Despite the abundance of available data, accurate ROI measurement in paid channels remains elusive. According to Porch Group Media, only 26% of CMOs report being very confident in their ability to measure digital ROI accurately.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 30, 2025

” Why Micro-Moments Matter More Than Ever in 2025 Micro-moments represent how consumers make purchasing decisions, and brands that appear immediately have a competitive advantage. Rising consumer expectations: In 2025, 76% of consumers expect companies to understand their needs and expectations without explicitly stating them.

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Unlike the spray-and-pray approach of linear television , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. No waiting weeks for post-campaign reportsOTT allows for instant optimizations to maximize ROI.

Advertising 52

Advertising Audience Impressions Retargeting 52

Single Grain

APRIL 20, 2025

In the wake of sweeping tariff changes implemented in April 2025, digital marketers are challenges to maintain performance while protecting margins. As Seer Interactive notes, “On May 2, 2025, the U.S. Beyond the 10% baseline tariff on all imports, specific industries face varying levels of impact.

Marketing 52

Marketing CPC Conversion Rate Click Through Rate 52

MNTN

APRIL 7, 2025

By 2025, U.S. This guide has everything you need to nail OTT advertising in 2025. Unlike the spray-and-pray approach of linear TV , OTT brings advanced targeting, real-time insights, and ROI you can actually measure. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising? How Does OTT Advertising Work?

Advertising 52

Advertising Audience Non-Profit Impressions 52

Single Grain

MAY 30, 2025

Here’s your SEO vs paid ads guide on how to achieve the maximum ROI. SEO generates significantly higher ROI with the potential to deliver over twice the revenue ($51,724 vs. $23,275) from the same $100,000 marketing investment, though it requires patience to see results. Here are other examples of when to use SEO or paid ads.

SEO 52

SEO ROI Conversion Rate Conversion 52

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 Retargeting ads keep your products and offers top of mind, while lookalike audiences help you reach new potential customers who share traits with your existing ones. This helps you reach customers who are more likely to convert and increases your ROI. billion by 2034.

Advertising 97

Advertising Marketing Retail Audience 97

illumin

MARCH 6, 2025

trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. These services facilitate the movement, storage, and growth of financial assets. The global financial services market is projected to grow from $33.38 trillion in 2024 to $35.86

Education 83

Education Electronics Retargeting ROI 83

Single Grain

JUNE 13, 2023

billion by 2025. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. WebFX ) The number of mobile users will reach 7.49

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 24, 2019

If you’re simply throwing products onto websites and apps, you probably won’t see much ROI. Where Sponsored Display ads have huge potential is with retargeting. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Maybe by 2025, they’ll catch up to Facebook and Google! And that’s huge for sellers. And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

MNTN

FEBRUARY 15, 2024

Advertisers often struggle to obtain real-time data or detailed insights into how their audience engages with their ads, making it challenging to assess ROI accurately. Ad Skippers : With the advent of DVRs and the habit of fast-forwarding through commercials, the effectiveness of linear TV ads has diminished. So, will it go away?

Advertising 98

Advertising Audience Retargeting Food 98

Single Grain

FEBRUARY 1, 2023

Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! Wpbegginer ) Next time you invest in an SEO campaign, remember that having a dedicated conversion rate optimization budget can increase ROI by 30%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. From a marketing perspective, CBD brands that clearly articulate the health and wellness benefits of their products to potential customers drive higher ROI. CBD Brand Campaign Approval on Facebook and Instagram.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59