2025 Display Advertising Impressions 
Martech
SEPTEMBER 24, 2024
Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. What’s more troubling is what companies are spending their money on.
illumin
JUNE 15, 2025
UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Here’s how to spot the difference and the applications of both.
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Basis
JUNE 30, 2025
Meta’s vision presents opportunities to boost campaign efficiency and personalized ads in real time and at an impressive scale, especially as privacy restrictions reduce data signals,” says Lauren Kramer, Director of Social Media Solutions at Basis. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M.
Single Grain
JUNE 16, 2025
This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. 66% of ad buyers plan to increase spending on contextual advertising in 2025 , according to the IAB State of Data report.
VideoWeek
JUNE 27, 2025
Million Bot Scheme DoubleVerify, a media measurement and verification business, has uncovered a fraudulent bot scheme that generated over 35 million spoofed mobile devices in Q1 2025, according to the DV Fraud Lab. million since the start of 2025. Accessible advertising ensures every impression can connect.”
Relevant-Digital
SEPTEMBER 25, 2024
Here, we’ve compiled some key highlights from the presentations, covering the state of digital advertising in Europe, the development of programmatic advertising, and media trends for 2025. The report, published in the summer and covering 29 European markets, highlights strong growth in digital advertising. While the U.S.
Basis
APRIL 25, 2024
To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.
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