article thumbnail

Innovations in Search and Social Advertising

Basis

The update is likely meant to help Google compete for social advertising dollarsGoogle touts Demand Gen campaigns as ideal for social advertisers thanks to the reported trustworthiness of YouTube ads and the fact that consumers frequently use the platform to research products and brands. . from May 2023 to May 2024.

article thumbnail

B2B marketing on X: What you need to know

Martech

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Likes on branded content grew by 63% in the second half of 2023. Source: X Customer care X is the top social media platform for seeking customer care. per action.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Tax season is heating up

illumin

In fact, Statista reported that about $30.75B was allocated to digital advertising by the Financial Services industry in 2023. Omnichannel Approach A mix of programmatic, search, and social advertising ensures brands stay visible across digital and traditional channels where consumers research financial solutions.

article thumbnail

Innovations in Search and Social Advertising: December 2023/January 2024

Basis

The post Innovations in Search and Social Advertising: December 2023/January 2024 appeared first on Basis Technologies. . — Want a monthly digest of all the best digital marketing articles, POVs, and reports delivered straight to your inbox? Sign up for the Basis Scout newsletter !

article thumbnail

Martech spending falls to lowest level in 10 years

Martech

in 2023, according to Gartner’s 2024 CMO Spend Survey. Top channels include search (13.6%), social advertising (12.2%) and digital display advertising (10.7%). Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. Martech is now getting 23.8%

MarTech 122
article thumbnail

11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? How can brands use search advertising on social media?

Media 73
article thumbnail

From the Super Bowl to the Olympics, AI companies are spending more on AI-related advertising

Digiday

The findings, based on data provided by MediaRadar, also show the total number of companies buying ads to market AI products increased from 186 in 2023 to 575 so far in 2024. According to MediaRadar, TV advertising accounted for 54% of all AI-related ad spend. The remaining 7% was a mix of print, native, OTT, and mobile advertising.