How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth
“The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.” Paul Roetzer
In this session of the Fuel Lines New Business Conference, Paul Roetzer, founder and CEO of PR 20/20, presented a high-level look at the industry trends driving transformation, and share insights into how advertising, digital, PR and Media agencies can evolve to meet demand and accelerate success.
- 76% of marketers think marketing has changed more in the past two years than the previous 50.
- 90% of daily media interactions are screen based.
- B2B buyers may be up to 90% through their journey before contacting a vendor.
- 94% of chief marketers believe analytics will play a big role in reaching their goals, yet only 18% said their organizations were in a position to do so.
- On average, marketers depend on data for just 11% of customer-related decisions.
- B2B marketers say just 9% of CEOs and 6% of CFOs use marketing data to help set corporate direction.
This is a copy of Paul’s presentation deck that you can follow along with the audio presentation.
More About Paul
Paul Roetzer is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star.
“We broke six figures in our first six months. Paul’s book deserves a ton of credit for greasing our wheels.” Joseph Rooks, Co-founder of Lexicontent
As HubSpot’s first agency partner in 2008, Roetzer helped to pioneer a VAR program that now includes more than 2,000 agencies worldwide. He is the creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on the topics of agency management, content marketing, inbound marketing and marketing performance.
Connect with Paul via Twitter: @PaulRoetzer #FuelLines
